:
This meeting is called to order.
Welcome to meeting number 47 of the Standing Committee on Agriculture and Agri–Food.
I will begin with a few reminders.
Today's meeting is taking place in a hybrid format. The proceedings are broadcast on the House of Commons website. Just so that you are aware, the webcast will always show the person speaking rather than the entire committee.
Taking screenshots or photos of your screen is not permitted.
[English]
Obviously, for our witnesses who are joining online, there is an opportunity to toggle between English and French. You'll see that at the bottom of your screen. Certainly for Mr. Thibault, who is here in person, if he requires it, we have translation available.
Thank you, translators, for your work.
Pursuant to Standing Order 108(2) and the motion adopted by this committee on Wednesday, October 5, 2022, the committee is resuming its study of food price inflation. This is something we started before Christmas, colleagues, and we are looking forward to getting back to the topic.
I would like to welcome our witnesses for the first panel. From the Canadian Federation of Independent Grocers, we have Mr. Gary Sands, who serves as the senior vice-president. Mr. Sands, you're joining us online. Welcome.
From Metro Inc., we have François Thibault, who is the executive vice-president, chief financial officer and treasurer with the organization. Thank you, Mr. Thibault, for being here today in person.
From Save-On-Foods, we have Paul Cope, who is the senior vice-president of retail operations. I know we had some technical difficulties, but I think that has been resolved and we are good.
Monsieur Lehoux, go ahead.
Good evening. My name is Gary Sands. I'm senior vice-president with the Canadian Federation of Independent Grocers, as the chair indicated.
Thank you for the invitation to CFIG to offer our perspective on the issue the committee is examining, that of food inflation. I will, of course, likely be repeating some of the same observations others have made to this committee, but I am glad that the perspectives of independent grocers are being solicited.
There are approximately 6,900 independent grocers in Canada, ranging in size from large to medium to single-store operators. Many of those independents are also located in semi-rural, rural and remote communities, where they are most likely the only grocery store in that community. Issues around fair supply and affordability in those areas are closely linked to food security for those communities.
Our members also have a sort of symbiotic relationship with the communities they serve: living in the community, hiring local, buying local and supporting local community activities and causes. This bond is why they are such an important part of the tapestry that makes up this country from myriad diverse communities.
Naturally, independent retailers are extremely sensitive to the concerns around affordability being felt by their customers, who are also many times their friends and neighbours. That is why the suggestion that there is “greedflation” or profiteering taking place in the food industry is something our members find unfortunate. As the study last August by Dalhousie's agri-food lab pointed out, “If 'greedflation' exists, the available data suggests grocers are not responsible.”
Let me be clear that while I am here today to represent independent grocers, we know that the cost pressures and challenges confronting the food industry are being borne by all. There is no bogeyman here—not retail grocers, not suppliers. When you're an independent grocer receiving price increase notices from all of your suppliers, which are most often in the double digits, if your margins are 2% to 3%, then we don't know what business model you can use. You can't help but pass those costs on to your consumers.
All of us in the industry have talked about the issues that have impacted us over the last couple of years. Some of the most significant have been the impact of catastrophic flooding in B.C.; adverse weather events in western Canada, including a virus and drought in California; of course, the continuing war in Ukraine; port, rail, and border disruptions; significant increases in fuel surcharges and transportation, which are felt more acutely by independents in rural and remote communities; and increases in input costs throughout the entire supply chain.
As I've said a few times, if someone were to tell my members that the Four Horsemen of the Apocalypse all now have jobs in different parts of the food industry, that would come as no surprise. It's really not about what has happened to hit the industry; it's more about what hasn't happened.
Another factor that I would draw to the attention of the committee is that over the last three years, we have seen a massive migration away from cash in favour of credit card transactions. This, in turn, translates into a massive increase in interchange fees paid by businesses to banks and credit card companies, currently estimated at around $10 billion a year. Again, those fees have a disproportionate impact on a narrow-margin sector like retail grocery, particularly for independent grocers, who pay higher fees than other large businesses. Those fees have an impact on food affordability. I would urge the government to look at establishing one lower interchange fee for any and all grocers where customers use a credit card to purchase food.
I would conclude by saying that the food industry has a shared commitment to making this industry one that continues to look for ways to better serve Canadians. We take that seriously.
Our industry is very interdependent and interconnected. Concerns around food security and affordability are top of mind for Canadians, which is why there is a great sensitivity throughout the supply chain around the issue of food inflation and affordability. Our desire to work together is why we are working to draft a grocery code of conduct for this industry. As a member of the steering committee, I can tell you that we're making great progress on that initiative.
I think that's my time, Chair. I'm happy to answer any questions later on after the other witnesses have spoken.
Thank you.
:
Mr. Chair, committee members, good evening.
Tonight I will discuss the growing inflationary pressures impacting the supply chain and food prices.
There's no doubt that food prices have gone up due to rising costs for suppliers and producers. However, it's important to keep in mind that our retail prices do not reflect all the effects of inflation, because we absorb some of the costs.
[English]
As a recent Statistics Canada report confirmed, the COVID-19 pandemic, the ongoing war in Ukraine, unfavourable weather conditions, higher global prices for inputs such as fertilizer and natural gas, geopolitical instability, higher transportation costs, longer transportation times, higher packaging prices, labour shortages and higher labour costs are all contributing to these increases.
As industry experts have pointed out, the biggest driver of higher food prices on grocery shelves is manufacturers, processors and wholesalers raising rates repeatedly and almost across the board as they themselves are facing cost increases. That's not to castigate the vendors; that's a simple statement of fact.
In 2022, Metro received more than 27,000 price increases from suppliers just for dry grocery products, almost three times the yearly average. Canadians are seeing a portion of these reflected on their grocery bills and in the cost of everyday goods.
Our industry continues to experience higher than normal inflationary pressures, and the teams in all our banners are working hard to offer quality products at competitive prices.
[Translation]
Our revenue has increased, but so have our expenses. What hasn't changed is our commitment to delivering value for our customers. What also hasn't changed are our profit margins, which have remained stable for many years.
[English]
We take our responsibility to meet the nutrition and health needs of the communities we serve very seriously. Metro is a business and a public company. We compete for customers. We compete for talent, and we compete for capital in an open market.
I hope we can have an honest discussion today about the root causes of food price inflation and how all stakeholders can work with industry to help mitigate supply challenges.
We know that families across Canada are struggling with rising food prices. Our team works tirelessly to deliver the best possible value across our banners with competitive prices, our full range of private label products and our efficient weekly promotions.
[Translation]
All our Quebec and Ontario banners offer products at very competitive prices to cost-conscious and quality-conscious consumers. We're very proud that the Quebec magazine Protégez-Vous found that Super C delivers the best value for customers provincewide.
[English]
Supporting the communities in which we live and work remains at the heart of what we do to help the most vulnerable and those most in need.
[Translation]
In 2022, Metro is proud to have donated $50 million in food to food banks in Quebec and Ontario, the equivalent of 4.5 million kilograms of food or 9 million meals. This was in addition to a financial contribution of $5.5 million to various causes.
Furthermore, through the participation of our network of stores and pharmacies, and thanks to our customers' generosity and the hard work of Metro employees, $6.8 million was collected for various causes in 2022, including help for the people of Ukraine, the Red Cross and the United Way.
[English]
In closing, the inflammatory language used to describe the grocery industry in the past few months has been untrue and unproductive. To say that grocers like Metro are causing food price inflation or using it to pad our profit margins is simply not true. Experts agree that the causes of food price inflation are far beyond the control of grocers. At Metro, our publicly disclosed growth targets have remained the same. As I said previously, our profit margins have remained stable for many years, and we have not passed on all the impact of inflation to customers as we have absorbed a part of the increase.
As your committee looks for ways to address rising food costs, I hope you will work with all parts of the supply chain to find solutions.
Thank you.
:
Good evening, Mr. Chair and committee members.
My name is Paul Cope. I'm Save-On-Foods' senior vice-president of retail operations, and I'm part of the senior executive team for the broader Pattison Food Group.
Originally established in New Westminister, B.C., in 1915, we are one of western Canada's largest private employers. With support from over 30,000 team members, we are proud and thankful to service the needs of western Canadians as far east as Winnipeg, north to Whitehorse, and west to Vancouver Island. Our largest and signature brand is Save-On-Foods.
Pattison Food Group also operates in grocery stores under several other banner names, each built to meet the unique needs of the communities they serve. Our wholesale businesses support nearly 2,000 independent grocers, and we operate several food and pharmacy production and distribution facilities.
As a group, we look for synergies that strengthen our ability to compete against national and multinational giants, against whom we have significant cost disadvantages, given their size and scale and their market dominance.
We serve over 2.3 million Canadians every week, and we're proud to be recognized as leaders in customer service, innovation and community support. Our customers depend on us to consistently deliver safe and affordable products and services. We take that responsibility very seriously. Our mission statement is simple: “always customer first”.
We make it a practice to source from local growers and producers first. We carry thousands of locally made products from more than 2,500 local growers and producers, including goods we bring to market under our private label brand, Western Family, many of which are made in our home province of British Columbia.
National brands are, of course, a critical part of our mix. We depend on our suppliers and partners to work with us to ensure we are delivering the goods, services and value our customers expect, no matter where they live.
The food supply chain is long, and we are at the very end of it, in the west. The majority of these products are produced more than 4,000 kilometres away in the eastern parts of the country. The incremental costs of transporting products we depend on from the east have been millions of extra dollars in expenses every month. They're separate from increases from the manufacturers. These are immense costs for a company of our size. As an example, fuel costs alone climbed 174% last year. There is no doubt inflation is a serious concern.
As a retailer, we are working hard to reduce costs by increasing efficiencies, and our suppliers are doing the same. However, the consolidation and movement of manufacturing out of the country actually do the opposite.
Supply is a major concern of ours. We're still on allocation with many suppliers, and service levels have not returned to pre-COVID levels—at least, not here in the west. We just need to look at the challenges we've seen with things such as children’s Tylenol and baby formula, which are recent examples of this.
In the face of all this, we continue to do everything in our power to keep retail prices as low as possible. Like all other grocers, we are in the penny-profit business. Our margins are slim and continue to be slim; we are projecting them to be even tighter next year. Like most conventional grocery stores, we're already selling approximately 40% of our items on deal every week—a number that is climbing. These goods are typically sold below our cost. Because of rapid inflation, the consumer is not recognizing the value.
The pace and number of cost increases we've seen from suppliers since the start of the pandemic have been unrelenting and ongoing. Since the start of last year, we have accepted nearly 20,000 unit-level cost changes from suppliers. That's up 200% from the prior year, which, because of the effect of COVID, was already precedent-setting. That's just under 10,000 cost increases at item level in the third quarter alone.
Yes, we push back to ensure these are justified. However, for a company of our size, this is a huge task. In many cases, we simply have no choice. Because our earnings average just over two cents for every dollar we sell, we have no choice but to try to adjust prices when we are hit with these costs.
If you ask whether we at Save-on-Foods are benefiting from inflation, the answer is simply no. However, we are focused hard on increasing efficiencies and reducing costs in all areas, so we can reinvest these savings in our prices, people and community support efforts, and in the healthy growth of our business.
We ask the federal government to partner with industry to help us fix the problems where they lie. What's important is that, in our hunt for solutions, we do not add unnecessary costs—costs that will ultimately get passed on to the consumer.
Thank you. I would be happy to answer your questions.
Thank you, witnesses, for being here today and talking on this very important study about the high cost of food and food inflation.
Last December, we heard testimony at this committee that 44% of fresh fruit and vegetable growers are selling their products at a loss. That begs a question for me: How long can farm families continue to stay in business when they're selling at a loss to big grocery stores that are constantly and consistently showing big profits?
For my first question, I will go over to you, Mr. Thibault. Thank you for being here today.
When you order fresh produce from farmers you contract with—they're vendors for you, and they deliver the goods to your centralized warehouse—do you impose additional fees on those farmers to cover the cost of unloading the truck with the goods you ordered and had delivered to you?
:
Thank you for the question.
Much like my colleague from Metro, that's what we're trying to do every single day through this: provide the best value we possibly can in marketplaces. That varies, because we service communities all across western Canada, and we tailor that to be a little different throughout the year to provide the best value we possibly can to our communities.
Along with that, we're actively involved in supporting those communities as well, because it's hard right now for some families with lower incomes. We're actively involved in any group and organization that's there to help support them. There's not just one approach to this. The other part is that you have to be open to solutions that groups and communities have to help support people.
I don't think there's a one-shot answer to this, but in terms of our stores, we try to provide the best value we possibly can for our customers.
:
Thank you very much, Mr. Chair.
I'd like to thank all of our witnesses for being here today.
Mr. Thibault, I'd like to start with you.
I find it surprising that Mr. La Flèche is not here. I say that because I think your sector is going through a very deep crisis of confidence with the Canadian people. I understand your sector being defensive, and I'll take the shots from you—that's fine. However, you have to understand that this committee didn't just appear out of thin air. It's the result of what we're hearing from coast to coast to coast from our constituents right across all political parties.
I'm curious. Given the state of Canadians' anger with the high cost of food, why wouldn't Mr. La Flèche take the opportunity, as the face of his company, to come here and publicly defend it? Why is he not here today?
I have been hearing a lot of defensiveness from your sector. I understand. Many companies are going through difficult times with the war in Ukraine, supply chain issues and climate change. At this committee we're all very familiar with those subjects. Many different sectors have been going through those same pressures. However, when I hear your defence that your profit margins really aren't that great, I have to counter that, when I look at the statistics, for the grocery sector as a whole, in the last prepandemic year, 2019, the sector as a whole had roughly $2.4 billion in profit. In 2021, that went up to $5.8 billion.
My constituents in Cowichan—Malahat—Langford are looking at figures like that. They are looking at the food prices they pay week to week. You're saying you're really not responsible for this when, in fact, the net profits are showing a different story.
Many farm sectors are facing all sorts of cost pressure increases from energy, labour and fertilizer. We've heard a bit about the fresh market sector and the direct dealings with the retailers. A sector I am most familiar with is the processing sector—so there's another food manufacturer in the middle of the value chain—particularly the processing tomato sector, and I think this will serve as an example for many sectors.
I'm familiar with it in Ontario and in California, which is the global benchmark. California produces 30% of the world's processing tomatoes, 20 times what we do here in Canada. It just set its price to growers at $138 U.S. f.o.b the field, which is about $184 Canadian. California growers are facing cost pressures. In Canada, growers here are facing those very same cost pressures plus the carbon tax yet on top.
My understanding from industry discussions that are happening right now is that Canadian growers won't even achieve the price f.o.b. the plant—where the growers have to deliver to the plant—that California growers are getting in the field. Those are some of the cost pressures that our processors and food manufacturers are facing, besides their increasing costs for packaging, etc. Then these processors will come and meet with our food retailers. Then there are the consumers. What are we going to do for the consumers? What can be done?
The United Kingdom has had experience with a grocer code of conduct—we've heard a bit about it today in testimony already—that has the potential to lower costs to consumers relatively because it lowers the administrative costs for retailers. I have many specific examples I could talk about.
In my discussions with a food manufacturer, he's described his experience with two different retailers as follows. He says that retailer A generally accepts the increase as long as you can back it up. Then they take their margin and let the consumer decide if it's too much or not. This is actually a smart and responsible way of handling inflation. Concerning retailer B, he says that these guys are—and, Mr. Chair, I cannot say the next word because it's unparliamentary—and the worst in the industry. They go after their vendors and not only deduct but add fines unilaterally and have these fancy calculations that they don't share with you. Then they come back and say you owe 1% to 2% of total sales. He says that, if the code of conduct is not implemented as mandatory, and with a governing body, they are done selling to them—they are terrible.
We've had some statements today that retailer practices are transparent. I would invite those retailers to share with this committee and table documents as evidence that back up that statement. I'm not going to identify the manufacturer that I was quoting for fear of reprisals, but here's my question. Given the disparity in behaviour from retailers, would the Canadian consumers benefit from a code of conduct, and would your company participate if other large retailers won't?
Let's start with Mr. Cope.
:
Thank you very much, Mr. Chair.
Thank you to the witnesses for being here.
This is a difficult conversation and I don't want to reiterate what's already been said. It's clear that, on the agriculture and agri-food committee, we're all concerned about the farmers. They've been struggling. We've gone through all the costs that have gone up. We're also concerned about the consumers. There are a lot of individuals struggling to make ends meet and afford food.
Of course, I'm a business person. I understand return on investment and margins, but I don't understand why profits have definitely been going up for grocery retailers. You can look at the numbers any way you want. Volume has gone down, profits have gone up and margins have stayed the same. It's because the margins are on a higher base because of inflation. In fact, you are profiting from inflation.
We can look at this any way you want and talk about all the costs coming through, but facts don't lie. Executive pay has gone up. Dividends have gone up, and you said investments have gone up. However, workers' salaries haven't gone up—perhaps slightly, but in fact they actually went down by $2 from what was given during COVID. Prices have gone up for consumers.
I continue to hear this emphasis on margins and accounting guidelines, but I've also heard from you that you want transparency and everything has to be open. I don't think there's any requirement that you only report margins the way you are. The accounting guidelines don't restrict you from reporting it in a different way. I'm wondering why you keep falling back on that and refuse to talk about the absolute dollar numbers you have made on groceries from people—breaking it down more by the actual components, as opposed to just a description of what's going on in each area.
Perhaps you could address the fact that profits have gone up because of inflation. Why are you not passing any of that on to the consumer—helping, during this difficult period, by reducing prices, somehow?
I'd like an answer from all of you. With increased profits, why are you not trying to help consumers by keeping prices down more?
Mr. Thibault, in our earlier exchange, I used the term a “crisis of confidence”. I think I would also call it a “crisis of trust”. This has not come out of a vacuum. There is a history here.
We know that there were allegations of fixing the price of bread. The Competition Bureau has had to look at the activities of your sector several times. We know from producers and processors—and have heard in this committee in excruciating detail—of the hidden fees and fines that our producers and processors have had to pay to supply your large corporations.
Also, then, we have a parliamentary inquiry into this matter. For the three biggest chains in Canada, not one single head of a company came to publicly defend their company, including today for Metro.
Therefore, there is a crisis of trust and confidence. It did not just begin with this parliamentary inquiry. This parliamentary inquiry is a product of it. This is what we are hearing from our constituents, and we have a history there. Parliamentarians will be proactive on this. I'm not going to presuppose what our recommendations will be, but we do have the power to act, and whether it's strengthening our competition laws or giving more resources to the Competition Bureau, those are options that we have.
My question to you, sir, is this: What is the sector going to do to try to regain that trust? You have to admit that there is a gulf between your companies and the consumer right now. What are you going to do at this moment in time to try to regain that trust and address the crisis in confidence?
:
We're at the time, but thank you.
I'd like to thank our witnesses.
I'm going to quickly take some of the prerogative of the chair.
Mr. Thibault, I know you're in the CFO role. I appreciate your being here today to provide testimony.
Do you have a sense of how much retail prices on Metro shelves have gone up on average in the last 12 months? Do you have that number for the committee?
I appreciate that it is a question on what's happening across the sector, but do you have a number you can share that you have a sense of? Is it 10%, 12% or 8%? Do you have anything?
:
This is the last one, because I want to get to the second panel.
Of your suppliers, can you give this committee...? I can appreciate, as you mentioned, that it's a negotiation. You're going to have different suppliers of different sizes and different abilities to provide product on your shelves.
Could you give this committee an estimate of what percentage of your suppliers has that ability to negotiate? Some are smaller producers. I presume you're saying, “This is what we're willing to offer”. Can you give us a sense of that?
If I'm a smaller farmer, I presume you're saying, “Here's what we're willing to offer you, as Metro, on the basis of what the market might demand and what we think we can sell.” With other suppliers that might be a bit larger. It might be more of a negotiation.
Can you give a sense to this committee of what the breakdown would be? For how many of your suppliers, even on a percentage basis, would that be a negotiation, versus Metro trying to say, “Look, we can't negotiate with every single supplier”?
You have 27,000, for example. Can you give us even a sense of that and what the relationship looks like?
:
Colleagues, we're going to get back at it.
We have a full room. It's great to see everyone having lovely conversations, but we want to make sure that we stay on time.
Our second panel are no strangers to the committee, but it's always great to have them back, especially in the room. It's a crowded witness box, so to speak, up front. We're excited to have them here.
From the Canadian Agri-Food Policy Institute, we have Tyler McCann, who is certainly no stranger to the committee. Welcome back with us, Mr. McCann.
From the Canadian Federation of Agriculture, we have Mary Robinson, in from Prince Edward Island—it's great to have you here in person, Mary—and Scott Ross, who serves as the executive director. Of course, Mary is the president.
[Translation]
Also with us are representatives of the Quebec Produce Growers Association, Catherine Lefebvre, president, and Patrice Léger Bourgoin, general manager.
I'd like to welcome you both to the committee.
[English]
Each of you will have up to five minutes. I'm going to start with Mr. McCann.
We'll go over to you.
:
Thank you, Mr. Chair and committee members, for the opportunity to appear on this important topic.
For most Canadians, paying for the food that they consume is one of the few direct transactions they have with Canada's food system. When that transaction gets more expensive, it gets attention.
The simple fact is that food is getting more expensive. However, the reasons behind that increase, and the policy solutions available to governments, are much less straightforward. COVID, supply-chain disruptions, geopolitics, the depreciation of the Canadian dollar, concentration and the cost of labour are only some of the factors contributing to making food more expensive. Other witnesses will address many of these points, so today I will offer three simple observations on food price inflation.
First, food is diverse, and the drivers of the cost of food vary widely. Canada needs more research and analysis to understand these trends and pressures.
Second, food inflation is regressive, hitting poor households harder. Policy solutions should be directed at those Canadians who need the most help.
Finally, Canada is not an island, and our food system is part of a global system. It is important to consider this context when debating the Canadian experience.
First, while food is often talked about as a single thing, walking around a large supermarket today drives home how diverse food is. Within Statistics Canada's CP index, food is actually 190 different products, some of which behave very differently. For example, pasta was 20% more expensive in December 2022 than it was a year earlier, but fresh and frozen pork was almost 1% cheaper.
Within that diversity, some things are generally true, like the more ingredients in a product, the smaller the farmer's share is and the more that consumer's dollar goes to labour costs. Therefore, the more complex a product is, the more likely it will have costs driven up by something like the increasing cost of labour.
According to USDA's food dollar research program, in 2021, on average about 14.5¢ of the food dollar was the farm share, split about evenly between farmers and ag businesses. However, a Canadian study released in 2015 broke down how wide that range was between products. The farm share of bread was about 5%, but it was 50% for vegetables. It's worth highlighting that the 7.4¢ for the farm production was the lowest number recorded by the USDA. The share for retail, though, also fell in 2021.
The USDA analysis shows that farm production, food processing and packaging costs have all gone down. It also shows that the share for wholesale trade food service, accounting and advertising costs have gone up over the last 20 years.
We simply do not have this level of credible, meaningful analysis in Canada. Your committee's study would benefit from an organization like Agriculture Canada, Stats Canada or the Competition Bureau producing this level of detail. The committee should consider recommending that the Government of Canada take the steps necessary to collect data and conduct the same level of analysis that is available in the U.S. and to make the results of that analysis public.
Second, food inflation does not impact Canadians equally. It is very regressive and impacts lower-income Canadians more than most. In our 2022 report from the Angus Reid Institute, more than half of the respondents reported that it was difficult or very difficult to feed their household. However, those numbers differed greatly by income. It was 71% of respondents making less than $25,000 a year who said it was difficult or very difficult to feed their family, but the number dropped to just over 30% for those making more than $150,000.
The different responses by income drive home that food insecurity in Canada is largely not a food issue. A report on household food insecurity in Canada by the Proof program at the University of Toronto notes, “Although food insecurity was initially understood to be a food problem...it has become clear that the deprivation experienced by households that are food insecure is not confined to food.” In effect, the income issues driving food insecurity are income issues, not food issues.
Finally, it is important to put what is happening in Canada in a global context. While recent inflation has continued to climb in Canada, the UN FAO food price index has fallen considerably from its peak earlier this year and is now relatively similar to what it was a year ago. Despite a significant decrease since February, the index remains 43% higher than it was in 2019. In Canada, StatsCan's CP index for food is up only 17% in that same time frame.
Just as food inflation hits lower-income Canadians, the most vulnerable around the world are struggling with that significant increase in prices. Food inflation is an important but complex issue. It is not one single issue, but a complex web of issues impacting each other. Better data and analysis would lead to a much more informed dialogue. It also impacts lower-income Canadians more severely. Policy solutions should be directed to those who need the help.
Finally, food inflation in Canada is not happening in isolation. It is important to understand the global context.
These are three small observations on a large and complex issue. I look forward to taking your questions.
Hello. My name is Mary Robinson. I am from Prince Edward Island. I am a producer on Prince Edward Island and the president of the Canadian Federation of Agriculture.
The CFA is Canada's largest general farm organization. We represent over 190,000 farmers and farm families across this country. We and they are the heart of the Canadian agri-food system, generating just under $135 billion of Canada's GDP.
As you know, food inflation is outpacing all other commodities, and we are seeing these price increases reflected across the board in sectors such as fresh fruit, vegetables, dairy and eggs, to name just a few. This is illustrative of the fact that farmers have seen their bottom line costs increase tremendously over the past few years, with a sharp rise in expenses through 2021 and 2022.
The increased costs of production in the ag sector are being driven by several factors, including critical inputs such as fuel and fertilizer, which have seen drastic price increases over the past year. According to Farm Credit Canada, “fuel costs [have] increased more than 80% since the first quarter of 2019” and the average fertilizer and feed costs have very nearly doubled. In addition, machinery, pesticide and labour costs have also increased substantially over the same period.
Farmers have no lower-cost alternatives to turn to for these inputs and their absence has dramatic implications for Canada's agricultural productivity and Canada's food security. For most farmers across Canada, 2022 was the most expensive crop they have ever put in the ground. As a result, many farmers are required to make tough decisions around whether to delay investments in their operation that would otherwise make them more efficient and environmentally sustainable, because they simply do not have the margins.
The bottom line is that inflation represents several challenges for Canadian producers, who are price-takers in global markets and subject to weather- and climate-related risks that are outside our control.
There are some immediate steps that can be taken to reduce potential short-term impacts on Canadian food production.
First, our members are very encouraged to see the progress of Bill , which would exempt from the federal carbon price natural gas and propane used on farms for drying grain and heating and cooling barns in backstop provinces. We are thrilled that this is on its way to third reading in the House of Commons. It holds the potential to remove one more cost that farmers shouldn't have to bear and cannot pass along.
Second, according to Stats Canada, the federal government collected $34 million in tariff income on fertilizer imported into Canada in 2022. We feel that revenue from these tariffs should be redirected into programming that helps to alleviate some of the impacts of rising costs—for example, fertilizer and fuel—and helps to build resilience in the ag sector.
Finally, in July 2021, federal, provincial and territorial—FPT—ministers called for an industry-led process to improve transparency, predictability and respect for the principles of fair dealing within the supplier-retailer relationship. Following this announcement, a steering committee comprised of individuals from 10 key stakeholder groups, including the Canadian Federation of Agriculture, was formed to facilitate and develop an industry-led grocer code of conduct.
The objective of the code of conduct is to enable a thriving industry; promote trust, fair dealing and collaboration throughout the value chain; increase commercial certainty; and develop an effective and equitable dispute resolution process. While not explicitly targeting food inflation, we do believe that it will help to improve supply chain dynamics, particularly where one link in the supply chain is unduly shouldering the costs and risks of inflationary pressures.
We were pleased to see the 's positive reaction to the most recent progress report of the committee earlier this year and look forward to the government's continued support for this initiative as it approaches implementation.
Thank you. I'll be pleased to answer any questions you may have.
:
Mr. Chair, ladies and gentlemen, good evening.
Quebec's produce growers believe that food security, which includes price inflation, should be recognized as a key issue by our governments. The invasion of Ukraine, shortages of raw materials and successive interest rate hikes have contributed to increasing our production costs. Produce growers have to pay more, but that isn't reflected proportionately in farm gate prices.
We were surprised to hear a representative of a large chain state in this forum: “We have a fairly equitable process to evaluate whether our relationship with the supplier is balanced”. If that were true, why did Canada's agriculture ministers feel the need to develop a code of conduct from the ground up governing best practices between grocers and their suppliers?
For us produce growers, the prices of everything we buy and every raw material we use to grow our produce have risen much faster than the amount we receive for those same products. In fact, less and less of what consumers pay when they buy their vegetables is going back to the vegetable grower.
For example, this summer at the end of June, the amount received by one grower for a single head of iceberg lettuce was less than 87 cents. From this unit price, the grower had to deduct all the fees unilaterally imposed by the retailer. A few hours later, the consumer was paying a discounted $1.99 for the same head of lettuce.
We really must insist that produce growers are facing skyrocketing input prices, interest charges, and enforcement and regulatory fees. Delivering quality products is a daily struggle, and their return on investment isn't always worth the risk they take.
:
Professor Charlebois was clear when he appeared before the committee. He had this to say: “the balance of power is not the same in Canada. Given the oligopoly we see in this area, it is very difficult for suppliers to negotiate with the major distributors”.
Picture a small family business that brings perishable products to the market in a matter of days. Imagine that small family business having to negotiate with a very limited number of customers that do billions of dollars worth of business. Now ladies and gentlemen of the committee, do you really think that a small vegetable grower has much negotiating power in that scenario? Vegetable growers never win in the carrot and stick game.
You heard from a number of retailers that they required extensive justification before agreeing to pay their suppliers a higher price—and believe you me, that's what they do. The real question, though, is who do the big grocery store chains have to justify their regular price increases to. It's a question worth asking.
What's more, globalization has led to the consolidation of input supplier operations, reducing the availability of diverse supply sources and, by extension, causing prices to soar.
The country's vegetable production supply chain is dealing with another phenomenon as well. The industry's major national customers sell local products and imported products alongside one another, in direct competition. Regulations are much more stringent in Canada than they are in Mexico, for instance. For that reason, the production costs in Mexico and other such countries are not sustainable here.
There's no easy answer when it comes managing food inflation more effectively, but as a society, we know we should be making national food security a bigger priority. Now, I'll turn to our recommendations.
First, a code of conduct governing relations between suppliers and retailers in the grocery sector won't implicitly address pricing mechanisms. It is therefore crucial to examine the issue and assess the harmful effects of market concentration.
Second, we can no longer talk about climate change as though it's in the future, because it's happening now. Vegetable growers are living it every single day. This past summer, entire crops were ruined in Quebec because of invasions of aphids from the U.S., hurting supply chain resilience. A national climate change strategy must be implemented now.
Third, vegetable growers need a level playing field to compete with growers of imported produce. Equivalence and reciprocity of standards must be implemented in order to secure the domestic supply chain.
Thank you for this opportunity.
Thank you, witnesses, for being here today.
In the last hour, we heard a bit about transparency from one of the big grocers.
Mr. McCann, I'm going to ask you this question.
We heard them talk a lot about transparency issues, or lack thereof. I'm wondering whether you can elaborate on this for the committee. Is Canada as transparent as other countries—say, our neighbour, the U.S.—when it comes to the value chains and supply chains in the food and agriculture industry?
:
As is often the case, there's a lot that we don't know in Canada, or information we're missing that's available in the United States or other markets around the world.
If you look at the debate over the last couple of years around this issue in particular, it's highlighted how much room for interpretation there is, how much disagreement over the facts there is and how much need there is for a more rigorous, more compelling and more objective set of analysis around what is actually happening with the cost of food.
This isn't just a retail issue. This is an issue all along the value chain, where we don't have the same level of information and understanding as is available in the United States or some other markets. For example, we know, in Canada, that the top five grocery chains have about the same market share as the top 20 in the United States, but once you get beyond that high-level conclusion, it's hard to really understand what might be happening underneath.
There's clearly significant room to increase the amount of transparency and information available today.
I'm going to turn now to Ms. Robinson or perhaps Mr. Ross. I have heard from many growers in the produce industry that, when they are dealing with big grocery chains, they are subjected to a number of either fees or different things. I have heard they are subjected to unloading fees. For the privilege of being able to deliver their goods to the centralized distribution warehouse for a grocer, they are charged a fee to unload their trucks there.
I have also heard that if a truck arrives late, let's say 10 minutes late for its appointment time, it is then charged a fine for being late. However, if the grocer doesn't get around to unloading the truck and makes the truck sit in the yard for 12 hours, they will still make them pay a fee for that. We have also heard of farmers being charged a fine if their truck is speeding one kilometre over the speed limit in the distribution centre's yard at some point.
We have heard of rejection fees, so if a load is rejected by the person who processes the load at the distribution centre, then the farmer who.... Let's be clear: No farmer is going to want to send a perishable product to go on a grocery store shelf that is not of great quality on a truck to a distribution centre to then have it rejected and go back to their farm, and have to repay the transportation cost to get it back there. They are also being charged rejection fees if their load is rejected. This is on top of rebates or charge-backs to the farmers who pay the privilege of having a vendor number and keeping that vendor number with the grocery store chain.
Have you heard of these things happening from our growers in Canada?
Maybe this is all going to go into what we have talked about, and what I have talked about, since the fall of 2020: We need a grocery code of conduct in this country to actually protect our growers and to keep our family farms in business. I'm scared of what the future is going to look like 15 years from now if we don't have family farms producing great quality produce in this country.
Can you comment on any of that?
:
To begin with, the price is negotiated well in advance. I mean months in advance. To know the going price of a product at the right time, taking into account when the store flyer will come out, you need a crystal ball.
The grocery store negotiates with two or three suppliers at the same time for the same product. Whatever the price is magically determined to be, the lowest bidder gets the order. In order to get part of the order, the highest bidder has to match the lowest bidder's price. Otherwise, the whole order goes to the lowest bidder. Nevertheless, production is based on an initial agreement approved by both parties, the grower and the supermarket chain.
If the grocery chain asks the growers to produce 10,000 cases of lettuce a week, say, but ends up taking only 2,000, what do we do with the other 8,000 cases? It's better to sell them at a discount than to leave the crop in the field and throw it out.
I wouldn't call it a two-way negotiation. The most powerful side or the lowest bidder comes out on top. That's really how it goes.
Thank you to our witnesses for providing a very helpful narrative and insight into the other side of the equation. I think we approached this study looking at it from the consumer point of view, but it's also very important that we get our processors and producers, because you have detailed quite well the challenges that you have faced in your relationship with large retailers.
I would like to direct my first question to the CFA.
I understand that the conversations around the code of conduct are confidential. However, in an ideal world, what would the CFA like to see as an end product?
I know that you've told the committee before, but for the purposes of this study, I think it would be great to have your answer on the record again. Specifically, I'm looking for details on follow-through to ensure that the goals of the code are being adhered to and that there is a level of transparency. That is, what is the role of government in that process to ensure that the code is being met honourably? In an ideal world, what does the CFA want to see?
:
Thank you. I appreciate your putting that on the record again.
To the Quebec growers association, thank you for being here, as well.
We very clearly heard reference to the term “oligopoly” and the concentration of power among a select few grocers. We heard testimony on what many producers would like to see in a code of conduct.
Another focus has been on the existence of Competition Bureau Canada. Right now, around the same time it was announced that we were doing our investigation, the Competition Bureau also announced it was going to do an investigation. It is limited by only accessing publicly available data. It's not really an investigation; I think they're calling it a study. They cannot compel witnesses. We also know Competition Bureau Canada has, with other investigations in the past, struggled with resources and time limits.
Does your association have any comments to offer on the role of Competition Bureau Canada? What would you like to see this committee recommend to possibly strengthen it? Does it need an expanded mandate, etc.?
:
Thank you, Mr. MacGregor.
Thank you, Mr. Ross.
Colleagues, we're a bit tight on time. I'm going to give four minutes to the Conservatives, four minutes to the Liberals, two minutes to the Bloc and two minutes to the NDP. If you get to three minutes and 30 seconds, don't think you're going to jam a late one in there, because I'm going to have to keep it tight.
I'm looking at you, Mr. Lehoux.
Mr. Richard Lehoux: Oh, oh!
The Chair: It's not you, specifically. Everyone does it, but you happen to be the one with the mike, so don't test me. It's over to you. You have four minutes.
:
Thank you, Chair. I'll just ask one question.
Mr. McCann, you were saying in your opening remarks that inflation in food prices is regressive, that it of course hits the poorest in our society the hardest. I think you said that in the neighbourhood of 70% of those earning under $25,000 said that they were struggling.
I've certainly heard that from my own constituents out on Vancouver Island. It's a really emotional thing when you go in.... If the wages you command at your job are not keeping pace with those weekly increases that you're seeing, sometimes it's difficult, because you're having to make those difficult choices about which aisles you can go down and whether you can afford fresh food and go to your dairy and your meats. You might have to navigate the middle aisles much more.
You did say that policy solutions should be directed at those who need them. Of course, we do have a lot of programs and benefits in place to help people at those low incomes, but obviously for a lot of them that's still not enough. Do you want to elaborate a little more on what our committee could include in our report?
Thank you, Mr. Barlow. That's well said.
Thank you, Ms. Robinson, for all your work on behalf of Canadian agriculture writ large and for all your testimony today.
Colleagues, we are going to get back at it on Wednesday. We're going to continue the study of the draft report of global food insecurity. We did great work in the first bit. My hope, as your chair, is that we will be able to clear that first draft, get it back to the analysts and be ready a week from that time to do the second report.
We will see everyone on Wednesday. Thank you to our witnesses.
Good night to all.