:
I call the meeting to order.
Colleagues, welcome back. It's great to see a full room here for today's meeting.
This is meeting number 51 of the House of Commons Standing Committee on Agriculture and Agri-Food.
I'm going to start with a few reminders.
Today’s meeting is taking place in a hybrid format, and the proceedings will be made available via the House of Commons website. Just so you are aware, the webcast will always show the person speaking rather than the entirety of the committee.
Taking screenshots or photos of your screen is not permitted. My understanding is that this also includes those who are in the room. Please do not take photos during our proceedings.
We have a great crowd in here tonight. If you're not able to get access to a headset, we apologize. We're doing our best. For those who do have access, you are able to grab your instrument over there, and this fine gentleman will help you out if you need it.
Colleagues, pursuant to Standing Order 108(2) and the motion adopted by the committee on Wednesday, October 5, 2022, the committee is resuming its study of food price inflation.
I would now like to welcome our witnesses for the first one-hour panel.
With us in person today we have, from the Dairy Processors Association of Canada, Mathieu Frigon, who is the president and chief executive officer. Joining online is Philip Vanderpol, who is the chair of the board of directors. Welcome to you both.
From Food and Beverage Canada, we have James Donaldson, who serves as the chief executive officer of the BC Food and Beverage organization.
From Maple Leaf Foods Incorporated, we have Michael McCain, executive chair of the board and chief executive officer.
To all our witnesses, thank you so much for taking the time to be here, and we look forward to hearing from you.
The way this will work is we'll have five minutes of opening remarks for each organization and then we'll turn it over to questions from our colleagues.
I'm going to start with Dairy Processors Association of Canada.
You have up to five minutes. The floor is yours.
:
Good evening, Mr. Chair, and members of the committee.
Thank you for the invitation today to discuss dairy processors' views on food inflation in our country.
As you mentioned, I am the board chair of the Dairy Processors Association of Canada. As well, I'm the president and CEO of Vitalus Nutrition. With me today is Mathieu Frigon, president and CEO of DPAC.
DPAC represents more than 90% of the milk processed into dairy products in Canada.
There are two key areas we would like to discuss with you today from the perspective of the dairy processing industry. We would first like to discuss the inflationary factors affecting our industry, and second, the importance of a grocery code of conduct to promote contractual certainty and fair trading throughout the grocery supply chain.
As you know, the causes of inflation are multifactored. Geopolitical pressures, weather-related events and the pandemic with the associated macroeconomic stimulus all played a role.
In dairy processing, between 2020 and 2023 the cost of raw milk increased by 10.6%. The cost of energy more than doubled. Packaging and material rose by 24%, while the cost of machinery and labour increased by more than 10%. Dairy processors strive to make efficiency gains and work to mitigate the impacts affecting customers and consumers, but with cost increases of this magnitude, it is obvious that costs have had to be passed down the supply chain.
Statistics Canada data shows that prices for dairy products sold by Canadian processors increased by 9.5% from 2020 to 2022, which is still below the inflation cost pressure faced by dairy processors over the same time period. For reference, the average profitability of dairy processors as a sector has, for many years, been lagging behind the average of all CPG—consumer packaged goods—manufacturers in Canada.
The factors that have been at play in Canada have also been seen in the U.S. If we compare the evolution of the price of dairy products at retail in Canada and the U.S. between 2020 and 2022, we see that dairy products overall have increased by 11.7% in Canada, while prices have risen 13.6% in the U.S.
Over the last 10 years, the inflation on dairy products in Canada has been less than half that of the other foods at retail. Food prices have risen by 27%, while the price of dairy products has increased by 11%. Cost, including farm milk prices, has definitely risen more than 11% in the dairy sector, so the 11% increase in dairy retail prices over the last 10 years reflects the efficiency gains that have taken place in the dairy supply chain over that time period, most notably at the dairy processing level.
I will now have Mathieu Frigon, president and CEO, speak on the grocery code of conduct.
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Along with other industry associations that have appeared before this committee, our association is part of the steering committee working on the development of a code of conduct for the grocery sector. We cannot overemphasize the importance of a Canadian code of conduct to improve efficiency and collaboration throughout the supply chain.
The code will aim to bring transparency and greater contractual certainty to business relationships through clear terms and agreements between suppliers and retailers. The code will ensure that agricultural producers, processors, wholesalers, and large and small retailers adhere to ethical standards and ensure fair transactions throughout the value chain.
The code will be more than a written document, because it will also aim to establish a dispute resolution process that will allow for the quick and efficient resolution of commercial disputes between suppliers and retailers, if they cannot resolve these disputes on their own.
It is important to note that the code will need to be business-friendly, which means that it will need to be clear and simple, rather than include overly rigid rules and cumbersome processes. The goal is to increase efficiency by reducing bureaucracy, certainly not the other way around.
My association believes that the code should be mandatory and enforceable so that it truly enhances the opportunity to achieve better collaboration between suppliers and retailers.
In conclusion, the dairy processing industry has been a strong contributor to the Canadian economy over the years and we believe that the inflationary pressures we have faced have been mitigated to the greatest extent possible through efficiency gains at the processing level. The implementation of a code of conduct for the grocery sector will help to make the sector more efficient and resilient, and therefore better equipped to meet the challenges that will undoubtedly arise in the future.
Thank you again for your time and consideration on this very important topic. We welcome any questions you may have.
:
Thank you and good evening, committee members. Thank you for the opportunity to speak to you this evening.
My name is James Donaldson. I'm CEO of BC Food and Beverage, which is an industry association supporting the food and beverage industry in B.C. I'm also vice-chair of Food and Beverage Canada, which is a national industry association formed by Canada's provincial food and beverage associations. It represents over a thousand food and beverage manufacturers.
There are almost 8,000 food and beverage manufacturing establishments in Canada, the majority of which are small and medium-sized businesses that employ 300,000 people. Despite the small average size of businesses in the industry, it's also our country's largest manufacturing sector, in addition to being an essential service. Processors are the largest purchasers of Canadian agricultural products. As a result, these sectors are intertwined in terms of their long-term success.
Inflation is something that every Canadian has had to deal with in all aspects of their life. Obviously, food price inflation is no exception. Escalating food prices are highly visible as groceries are purchased at least once per week in Canada.
The other challenge is that food is essential. Some of the drivers of this are beyond our control, such as the war in Ukraine, droughts that have impacted many crops in North America, the pandemic and global supply chain disruptions. That makes it imperative for Canada to focus on these issues that are within its control to ensure a stable and competitive industry.
In recent months, there's been a lot of talk in the media about grocery retail business practices, which is an issue I'll touch on in a moment. However, the causes of food inflation are a lot broader than that. There are labour challenges, transportation costs, ingredient costs, packaging material costs, pallet costs, the cost of feed, and the cost of manure and fertilizer. There's been a rise throughout the supply chain.
In exploring solutions to these challenges, we need to start to look at the entire food system, which is especially critical in a country with such a large land mass and a small population. A food system is like an ecosystem: It works seamlessly when it's in balance. Right now, it's out of balance, and that is putting our industry at risk.
Processors have unique challenges versus other components of the supply chain. While rising costs have impacted everyone, including retailers and food service distributors, other stakeholders in the supply chain have the ability to pass those costs on to their customers—but not our industry. Processors have had to absorb increases in ingredient costs of up to 40% and in freight costs of up to 400%, particularly in B.C. during the flood crisis. They skyrocketed due to the imbalance between the companies providing the food and Canada's largest retailers.
It's difficult, and at times impossible, to pass those costs on through pricing, due to blackout periods and flat out rejections by some retailers. This situation, along with the excessive fees and fines administered by retailers, which cannot be passed on, and the inability to even negotiate with retailers are all impacting our industry's ability to compete. Essentially, Canada's processors are getting squeezed from both sides, and it's not sustainable. Small to mid-sized processors, which comprise most of the industry, don't have the resources and cash flow to withstand these challenges on a continuous basis.
We've heard some of the past testimony from retailers, who cited that processor margins are stable and used examples such as Pepsi, Procter & Gamble and Kraft. Those are not typical examples, as they are not reflective of the majority of industry in Canada.
We've also seen them try to shift focus from their record profits to their low margin percentages. Sadly, I can tell you that of the processors we have spoken to, even those with the good fortune of experiencing top-line growth have struggled with eroding margins. The average processor does not have the luxury of rejecting price increases from their suppliers or charging them fees and levies with no backup or prior notice.
I just wanted to point out that this is not a high-margin industry to begin with.
I'd like to make the following recommendations for your consideration.
First is the need to focus on industry competitiveness, capacity and resiliency. A lot of important work has already been done in recent years, such as the agri-food economic strategy table and the supply chain task force. We ask that this important work be revisited and implemented to move us to a more competitive position locally and globally.
Second, work with industry to resolve its labour challenges. Continue to support industry labour initiatives such as the national workforce strategy for agriculture and food and beverage manufacturing and the Achieving Our Workforce Destination program. Create a clearer and faster track to permanent residency for foreign workers.
Third, support further investment and funding for technology and automation for food and beverage manufacturers. According to the Canadian Agri-Food Policy Institute, food and beverage manufacturers are underinvested in advanced manufacturing relative to other manufacturing sectors and relative to other countries. We're falling behind. Investment in automation and technology modernization is critical for our industry to control costs, to mitigate labour risk and to scale and grow.
Most of the innovation and technology grants provided by government are not applicable to food and beverage companies. We need to revisit a broader definition of “innovation” to allow our industry better access to grant funding and dedicated funding programs for the food and beverage sector.
Thank you.
Good evening, Mr. Chair and committee members. I am Michael McCain, CEO of Maple Leaf Foods.
Maple Leaf is one of Canada's leading meat and plant-based food processors. We employ over 14,000 people in Canada and the United States. We are pursuing a bold vision to be the most sustainable protein company on earth. In 2019, we became the world's first—and I emphasize “world's first”—scale food company to be carbon neutral.
Here are the things I intend to address in my remarks. Number one is the challenge of food inflation. Number two is the root causes. Number three is some suggestions we have on policy considerations going forward.
I happen to be old enough to have lived through previous periods of high inflation. Fortunately, in the past 30 years most industrialized countries have benefited from stable inflationary conditions. Induced by macroeconomic factors connected to the pandemic, Canada is now facing, as you know, inflation rates close to 7%. The good news is that it appears to be abating, although it's not going away yet. Because of other macro factors in addition to extreme sensitivity to global supply chains, food inflation has been running at over 10%. For comparison, on the other hand, food inflation in the U.K. and the EU has been over 16%.
As you know, this is having a very significant impact on Canadians. Research conducted by the Maple Leaf Centre for Food Security found that one-quarter of Canadians are very concerned about their ability to feed themselves, a rate that has doubled in two years. Among Canadians, 62% have ranked the rising price of essentials as their number one concern.
Food insecurity was a serious issue before the pandemic. Now reports from food banks show that the rising cost of living is forcing even more people to resort to emergency food relief to put food on the table. This is a serious problem that needs structural solutions and not food charity.
Our Centre for Food Security is working collaboratively to reduce food insecurity by 50% by 2030. We do this through funding innovative projects, advocating for a stronger social safety net and bringing together those on the ground to advance change.
I hope this committee's focus on food access and affordability stimulates a broader discussion and action on food insecurity. We need every voice behind this.
Many witnesses have appeared before you to discuss the root causes of food inflation. We would start with the central observation that this is not a Canadian problem; it's a global problem, with inflation rates that are at or above our own.
There are three overwhelming root causes. Number one is supply chain instability, including labour availability. Number two is the war in Ukraine. Number three is general inflation.
Food production operates in a global supply chain. This global supply chain reduces the cost of food day in and day out. It's a delicate, operationally sensitive supply chain, and the unprecedented impacts of the post-pandemic economy have been profound. Transportation costs ballooned. Supply became unreliable. Labour availability constricted. While it is getting better, it has not fully recovered.
Grain complex multi-year price charts, which weave their way into most every food cost in some way or other, illustrate the rapid rises experienced in these markets, exacerbated by the supply chain restrictions threatened or imposed due to the war in Ukraine.
Finally, general inflation has shown up across the food chain in everything from supplies to ocean freight rates to capital costs, packaging and everything else. They all contribute to the most turbulent market conditions I've experienced in my 40-plus years in the food industry.
The profit margins of any food participant in the food value chain are pennies on the dollar. In our case, spiralling inflation and market volatility have been a massive headwind. In the first three quarters of 2022, our adjusted operating earnings declined 60% to 70% compared to 2021. Our margins compressed materially as we tried to keep up. Of course, this is unsustainable, and we have no choice but to pass on higher cost inputs, but always in the context of highly price-competitive markets, regionally, nationally and internationally, with an open border for food imports, including imports from U.S. meat processors that are over 10 times our size.
The food industry has an important role in supporting food affordability. We meet that responsibility by operating as efficiently as we possibly can, by providing consumers choice in the marketplace and by investing in scale and technology to ensure our productivity is world class.
Food inflation and inflation in general are, simply put, global problems. There's little any of us in the room can do to modify or control that. Governments and public policy can, however, play a role in addressing the consequences of food inflation in building a better food system.
Our recommendations would include, one, focusing on fiscal discipline to restrain overall inflation; two, addressing historic labour shortages, including modernizing the immigration system to address skills gaps and mobility issues; three, setting a goal to reduce food insecurity by 50% by 2030, just as our centre has, and enlisting support from civil society and the private sector; and finally, building a focus on productivity and competitiveness in our economy, including regulatory competitiveness.
Thank you, Mr. Chair, for this opportunity, and I look forward to the discussion.
:
Thank you very much, Mr. Chair.
I thank the witnesses before us today.
I don't want to single out one sector more than another. However, we are here today because our fellow citizens are asking us questions. People are worried, and as people in the sector have mentioned, inflation has affected the price of food and more Canadians are depending on food banks.
My first question is for Mr. Frigon.
According to discussions with your members, how would you describe the relationship between processors and supermarkets? Is it a good relationship?
Are your members saying that they're satisfied with negotiations that occur when, for example, they face a price increase?
Obviously, they have to pass on those increases to retailers. Are the relationships good, or do you really need the code of conduct you've been promoting since the beginning?
:
I will speak as an economist, because I am one.
We have to distinguish between periods. I'd say that there was one period, probably from 2012 to 2020, when the retail cost of dairy products didn't go up, but input costs did go up during that time.
Over the last two years, with high inflation, the situation was different. There were increases, and Statistics Canada's data show it. Bulk costs also went up; Statistics Canada collects data on that.
As for the selling price dairy processors are asking of their clients, there were increases, but they reflect increased costs observed over the last two years. However, if we look at the previous period, I'd say that the situation was very different.
:
Thank you very much, Mr. Chair.
I'd also like to extend my thanks to all of our witnesses for appearing before our committee today and for helping to guide us through this important study.
I think it was mentioned in the opening comments that this is a very sensitive issue. I think Mr. Drouin mentioned that we are hearing from our constituents. Food is a necessary item for their families to get by, week by week. That's the thing that unites us all: Everybody eats. For people in my area on Vancouver Island, it's a painful experience every time they go to the grocery store.
One of our previous witnesses was Dr. Jim Stanford. He very helpfully provided the committee with a brief that showed the doubling of food retail profit since before the pandemic. That would have been in 2019. The fact is that food retail margins have soared, and both of these things are happening at a time when real supermarket sales volumes have actually been declining.
I just saw his Twitter feed. He saw that the Q4 information for last year was just reported, and the food retail margins for the grocers went up yet again.
Mr. Vanderpol, I'd like to start with you and DPAC. You did mention that for processors, the average profitability has been lagging behind other sectors.
Given the nature of Canada's concentrated grocery retail sector and the fact that three companies—Empire, Loblaws and Metro—control so much of it, we have definitely heard a lot of testimony about the need for a grocery code of conduct. I want to get a bit more of a sense of what it's been like for some of your smaller and medium-sized enterprises and the hurdles they face when they are trying to negotiate with a company that has so much market dominance and power that it can bring to bear. I think that's the crux of the matter. It's the inequality that exists between the two sectors here.
:
Thank you, Mr. MacGregor.
As you know, the business models of the processors and the retailers are very different. We're really in the business of investing in machinery, equipment and plans to process raw material into finished food products ready for consumption. Retailers are really in the business of investing in space and location to buy products to distribute and sell to consumers.
I know a lot of numbers are thrown out about comparisons of profit margins. I think you may have to look at different metrics, such as profit per dollar of total capital invested. That one may not even be perfect.
Maybe a better definition than profit margin is to look at the cash cycle or the free cash flow. That's where, as I said earlier, processors have struggled. We typically don't have the scale that some processors have, such as those in the United States. The return that ultimately results in free cash flow is squeezed. Therefore, it's harder to make new investments to get even more efficiency or automation and things like that. That's where we've been struggling. As processors, we need to do that, but it's hard to get that return on those types of investments.
:
It has certainly been very difficult. In B.C. we don't have any really large companies. We don't have any big multinationals. As I always say, even the big companies in B.C. are relatively small on the national scope.
Yes, they are finding it very difficult. I talked to a member last week who over the last four years has almost tripled their top-line growth, but their margin has shrunk by 25%. They are happy to have that expanded distribution and expansion, not just in Canada but into other markets, but for the smaller entrepreneurial businesses that make up the bulk of our membership, it's almost impossible. There are extended blackout periods. Even when you're trying to negotiate a price increase, it could take several months to negotiate. There's not honouring payment terms. If you're a small business and you have an agreement for net 15 days to get paid, it can take 60 to 90 days. A large retailer can hold back on that money. They are making millions of dollars on interest, but that's the risk small businesses have.
I always use the adage that in the processing industry, it's not any one or two things that get you; it's the death by a thousand cuts. Small processors don't even have the luxury of withstanding a thousand cuts. They might have 30 or 40. When they don't get paid on time, it can really risk their very viability, their ability to pay their employees. Then there are also the fees and the charges.
I think probably the most frustrating thing I have been hearing from our members is that they don't have these issues if they are big enough to start exporting and going to the U.S. U.S. retailers are not giving them all the program spends and fees and fines and retroactive payment adjustments. Here they can be supposed to be getting a cheque and they have $50,000 or $60,000 taken off for some retroactive adjustment from two or three years ago.
It's impossible to even account for those and plan for them. I think that makes it even harder. You have to really keep things very lean and have a very clear understanding of your cost centres. When the goalposts keep moving, when you don't know when you're going to get paid or how much you're going to get paid or how long it will take to get paid, it's very hard to withstand that situation.
I ran out of time in my speaking notes that I shared. I did have a couple of comments about the code of conduct, but it's not directly—
:
Thank you for your question. That's a broad question, so I'll try to be brief.
A lot of our members do provide private label products to different retailers. It becomes an important part of their business. Sometimes it's just a way to get into the store. It's also for remaining competitive. If you have capacity, it's also a great way to fill a facility to capacity and cover its overhead costs.
It has been interesting that we've seen a real shift with retailers. We're seeing an ever-growing presence of private label products on their store shelves. It's becoming a strategic priority for those retailers. That's actually creating less shelf space for the branded products that our members represent.
On one hand, it's helpful for them, and a lot of our members do play in that arena. On the other hand, we're concerned about the impact over the long term on branded products that are going to be on shelves. We know a lot of people that provide private label and the retailer won't carry their branded product because they are making their private labels. It makes for some difficult choices.
:
Colleagues, thank you so much for your patience in getting everyone on board.
We're going to start with our second panel. We're running a few minutes late, but we'll do our best, and I'll do my best to get you caught up.
Today we have three different organizations presenting. From the Competition Bureau of Canada, we have Ann Salvatore, the deputy commissioner for the cartels directorate. We also have Anthony Durocher, the deputy commissioner of the competition and promotion branch. We have Krista McWhinnie, deputy commissioner of the monopolistic practices directorate.
Welcome to all three of you here in the room.
From Innovation, Science and Economic Development, we have Mark Schaan, senior assistant deputy minister, strategic and innovation policy sector.
From Statistics Canada, joining us via video conference this evening, we have Chris Li, who is the acting director of the consumer prices division, and Matthew MacDonald, assistant director of the consumer prices division.
Welcome to you online, so to speak.
Each organization is going to have up to five minutes for opening remarks. I'm going to start with the Competition Bureau.
The floor is yours.
:
Thank you, Mr. Chair and members of the committee.
Thank you for the invitation to appear before you today. As the chair has just said, my name is Anthony Durocher, and I am the deputy commissioner of the Bureau's competition promotion branch. I am joined today by my colleagues Ann Salvatore, deputy commissioner of the cartels directorate, and Krista McWhinnie, deputy commissioner of the monopolistic practices directorate.
The Bureau is an independent law enforcement agency that protects and promotes competition for the benefit of Canadian consumers and businesses. We do this because competition drives lower prices and innovation while fuelling economic growth.
We administer and enforce Canada's Competition Act, which means that we investigate and address business conduct in four main areas: abuses of market power, anti‑competitive mergers, price‑fixing, and deceptive marketing practices.
The Bureau also advocates for pro‑competitive government rules and regulations.
[English]
We have heard Canadians' concerns about high grocery prices, so on October 24 we launched a market study of grocery store competition in Canada. This study is not an investigation into any specific allegations of wrongdoing. Instead, we are proactively looking for ways that governments can act to improve competition in the sector, because more competition means lower prices, more choice and more convenience for consumers. We expect to publish our finding and recommendations in June.
In addition to this study, we will continue to vigorously enforce the Competition Act for the benefit of all Canadians.
Whenever we find evidence that someone may be doing something against the law, we will not hesitate to investigate and take appropriate action. I would note that high prices and high profits are not in and of themselves violations of the Competition Act, which sets specific criteria that the bureau must meet when considering whether to bring a case.
We are also guided by the jurisprudence from the Competition Tribunal and the courts. The bureau conducts thorough and rigorous investigations during which we follow the evidence and make a determination as to how to proceed.
Some question whether the bureau has sufficient teeth to carry out its work. Last year the government introduced important amendments to the Competition Act and also launched a comprehensive consultation on Canada's competition laws. This consultation is ongoing, and the bureau will continue to push for responsible reform. We need to ensure that the Competition Act contains the right provisions and that we have the right tools to protect and promote competition in the Canadian economy.
Before fielding your questions, I would note that the law requires that the bureau conduct its investigations in private and that we keep the information we have confidential. This obligation may prevent us from discussing some past or current investigations.
Thank you for the opportunity to appear before you today. We look forward to your questions.
:
Thank you, Mr. Chair, and all the members of the committee for inviting me to appear before you this evening to speak about the topic of food price inflation.
My name is Mark Schaan, and I serve as the senior assistant deputy minister in the Strategy and Innovation Policy Sector at Innovation, Science and Economic Development Canada.
[English]
While federal government policies with respect to food may be most closely associated with my colleagues at Agriculture and Agri-Food Canada, there's no question that food has many dimensions and is of a critical importance that cuts across departmental lines.
In addition to encompassing several discrete industries and markets in the modern globalized economy, the production, transportation and distribution of foodstuffs represent important markets, industries and inputs in a number of dimensions, not the least of which is that they are fundamental inputs for all of Canada's workers, producers and consumers as well as a source of a tremendous amount of employment and investment that feeds our economy less literally.
It is there where my department enters the picture, focused on the rules and the resources that allow our economy to function and flourish to meet the needs of Canada's population.
It's well known at this point that the causes of inflation within the food industry and elsewhere go well beyond Canada's borders. I'm sure this committee has heard much about war, weather events and the effects of the COVID-19 pandemic on consumption habits and shipping capacity, which you don't need me to repeat.
Given the global nature of these phenomena, the solutions will need to be multifactorial, with the recognition that many players will have to do their part to make it more manageable for Canada's population.
Macroeconomic responses lie with Finance Canada and the Bank of Canada. Questions of employment are handled by the federal, provincial and territorial departments and ministries with that portfolio. We at ISED try to ensure innovative, competitive markets that deliver the best results and benefits to businesses and consumers, including affordable prices, irrespective of the overall state of inflation.
[Translation]
First, I would like to discuss our role in well‑functioning supply chains. Canada's division of powers prevents the federal government from simply legislating ground rules for specific industries, with the exception of the few set aside as federal areas by the Constitution.
However, we have joined forces with Agriculture and Agri‑Food Canada to convene participants from different stages of the food supply chain to work out a code of conduct that governs their commercial relationship.
[English]
Details are still being finalized on this project, but through the hard work of the industry steering group, as well as that of a host of federal and provincial governments, a framework has been coming together to promote fair trading practices and contractual certainty. This will help ensure an equitable and prosperous relationship between food manufacturers and the grocers who bring their products to the public.
The code of conduct will set out principles and clear definitions, subject to various dispute resolution and adjudication mechanisms. It will help smooth over some of the problems that have surfaced between grocers and their suppliers. It does not directly address consumer pricing—to be very clear—but the importance of stable and healthy supply chains cannot be overstated in providing a competitive retail food market in which customers have their choice of many different offerings at the best available price.
[Translation]
My department also has stewardship of the Competition Act. The statute sets out a law enforcement regime to address business practices that harm competition, such as collusion among competitors, mergers that lead to undue concentration, or steps taken by dominant firms to undercut the competitive process.
[English]
I raise this point because these general rules inform business behaviour and can be an important part of fuelling competitive dynamics. More specifically, at this stage the department does not possess the best evidence to confirm or refute any specific suggestion of anti-competitive activities in the food sectors, which would in any case be a matter of fact within the remit of the Competition Bureau and the courts. However, Canada's grocery sector is relatively concentrated, which means that remaining vigilant and ready to respond to any threats to competition in an inflationary environment that may provide cover for unlawful activity is always top of mind.
On this, the government has taken and continues to take action to reinforce our competition enforcement regime. In 2022, the Competition Act was bolstered by a series of amendments to fill gaps and bring Canada more into line with its international partners. For instance, in the wake of concerns over potential wage-fixing coordination in the grocery industry during the early stages of the pandemic, the act was amended to ensure that agreements between different employers to collude on wages or conditions of work, thus harming competition for labour, were treated the same way that harmful price-fixing agreements were.
Other amendments updated maximum penalties to make them proportionate to the benefit derived from anti-competitive or deceptive conduct to make sure that penalties are meaningful and not simply the cost of doing business. The consumer-unfriendly practice of drip pricing—that is, hiding mandatory fees to make it harder to do accurate comparison shopping—was clarified as a deceptive practice.
Numerous other targeted but important updates were made to the law for shorter-term improvement.
Now a full consultation is under way with respect to the broader, more open-ended question of how the Competition Act should serve the modern economy.
:
Thank you, Mr. Chair and committee members.
Good evening, and thanks for the invitation to appear before this committee this evening.
I am Matthew MacDonald, the assistant director responsible for the consumer prices division. I am joined by Chris Li, director of the consumer prices division.
Since early 2021, higher prices for gasoline, shelter, food and consumer durables like automobiles have put upward pressure on consumer inflation. During this time, we have experienced a global pandemic, supply chain disruptions, extreme weather events, geopolitical conflicts, low unemployment, labour shortages and higher transportation and import costs, as well as robust household demand.
As inflation ramped up in 2022, Canadians reported that they were most impacted by rising food prices, followed by higher costs for transportation and housing. By mid-2022, consumer inflation had accelerated to its fastest pace in four decades, peaking at 8.1% in June. While the headline rate eased in late 2022 as gasoline prices fell, key sources of inflation, such as food, showed little sign of moderating.
In January 2023, prices increased on a year-over-year basis in every food category, including meat, vegetables, dairy and bakery products. Food prices have been impacted by already high production costs, such as energy and fertilizer inputs, as well as erratic weather events, supply constraints related to avian influenza and a general dependence on imports.
Canadians living across the country have been impacted by price inflation, albeit to varying degrees, depending on consumption patterns and supply chain challenges faced.
From a global perspective, all G7 countries have been impacted. Compared to international peers, Canada's inflation rate has been slightly lower, including that of the United States. The pressures driving inflation in Canada and in other G7 nations have been occurring simultaneously and in a more pronounced manner, leading to broad-based increases in food prices across the globe.
All of these insights are possible as a result of Statistics Canada's consumer price index, or CPI, which is produced every month and aligns with international standards. The consumer price index tracks the changes in consumer prices for a fixed basket of goods and services of constant quantity and quality. A variety of product and regional details are published within eight major project categories, of which the largest three account for more than half of the expenditure basket. These are shelter, food and transportation, because as collective consumers, we spend most of our money putting a roof over our heads, feeding our families and getting around.
Statistics Canada has been committed to further strengthening the consumer price index and other economic indicators by leveraging more timely and higher-quality alternative data sources. With regard to food prices, we are broadly leveraging scanner data, sometimes referred to as point-of-sale transaction data, with millions of food prices received directly from grocery chains across Canada. This approach is considered the gold standard among international statistical organizations in this expenditure category.
In addition, the CPI has transitioned from updating baskets every two years to annual basket updates. This means that we update our consumer expenditure patterns annually to ensure that price movements accurately reflect consumer preferences.
We also continue to develop new statistical products, such as our online CPI portal and personal inflation calculator, allowing individuals to enter their own expenditures to see how their personal inflation rate differs from the averages in the CPI.
As you can appreciate, the interest in our data in this high-inflation environment has never been higher. We continuously work with Canadians to provide increased access to our information and improve their data literacy and interpretation capacity.
Specifically, in addition to the CPI, the agency produces a complementary statistical product called the average prices table. This is the data that was perceived to have been removed. These are average prices that cover many food items for a standard unit of measure. They have been available historically and continue to be available today.
A year ago, Statistics Canada combined the national average retail prices and the monthly average retail prices tables to create a more comprehensive and representative product. This included the incorporation of higher-quality point-of-sale data, with improved coverage and granularity. The prior table had 52 products that were only available nationally, and we now have 110 products available provincially and nationally.
Thank you once again for the opportunity to meet with you today.
Thank you, witnesses, for appearing here today.
I have been sounding the alarm for years that 80% of the grocery market in Canada is controlled by only five major retail grocery chains. The oligopoly of the grocery industry keeps profits high while often forcing farmers and producers to sell at a loss, and it's directly contributing to the death of family produce farms in Canada.
While the Competition Bureau is familiar with the abuse of dominance, for those watching at home to understand, it is quickly put as when a company has a dominant market position and engages in anti-competitive acts with an intended negative effect on a competitor or engages in conduct that results in a substantial lessening or prevention of competition.
My question to the Competition Bureau is this: Given the record profits of grocers, sky-high prices facing consumers and increasing fees being charged to farmers just for the privilege of selling to grocery retailers, would there be grounds for an investigation on an abuse of dominance in the grocery industry?
:
Thank you. That's a great question.
Generally speaking, government policy can absolutely drive competition. In any regulated sector of the economy, government rules and regulations play a big role in how easy it is to start up a business or expand. It goes to what a previous witness mentioned about regulatory competitiveness in Canada as well. Competition is central.
Specifically with respect to what our international peers have looked at in the grocery industry, obviously in the context of our study we have talked to them to better understand what they looked at. Every market is unique, but there are similarities.
To give an example, one issue that we're looking at is what we call restrictive covenants, which are restrictions on the use of real estate in markets in terms of what you can do with that real estate. That oftentimes can impede a new store from coming in and taking over an abandoned store, as an example. That's an issue that numerous jurisdictions have looked at, and we're currently looking at it as well in the context.
The other issue that is common in many grocery markets relates to the wholesale access. It's critical for retailers to be able to source their grocery products at competitive rates to compete. That is certainly a live issue, and it really intersects with some of the conversation around the code of conduct, which is separate and apart from our study.
:
Thank you very much, Mr. Chair, and thank you to all of our witnesses for appearing before our committee today.
I'd like to start my line of questioning with the Competition Bureau and dig down into the differences between a study and an investigation.
Your release did state that “unlike many of its foreign counterparts, the Bureau does not have the power to compel businesses to provide such information for the Study.” In the annex, you listed some of the countries, including the United States, Mexico, New Zealand and the European Union.
Some of the information that you could glean from this exercise could potentially lead to an investigation. I guess a company, because they're not compelled to release this information, could withhold information that would be vital and might serve as the basis for you to launch an investigation.
How are we, as policy-makers, to address this problem that could potentially exist?
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If we're not able to compel information from certain parties, that does play a role in terms of what we can find out that could inform an investigation.
The key issue that I would come back to is that our market study is not really geared to look at any allegation of wrongdoing. We're not necessarily looking for something that could be an offence under the act. We're looking to make recommendations to government on how to improve competition.
That said, if we come upon information that's problematic, it could be grounds for further investigation. In those instances, we would have access to more powers, such as subpoena powers or search and seizure for potential criminal offences.
I think the key solution is looking at the Competition Act itself. The government's consultation right now is ripe for discussion as to whether it would be appropriate for Canada, like many of our peers across the world, to be able to have that information and to collect data and information to inform our studies.
I appreciate the recommendations you made, so I won't go over the same question. I think I get a sense of where your wants are legislatively. Of course, we do take note of the recent changes to the Competition Act. I guess I want to theme my question more on the resources of the Competition Bureau. I want to zero in on the bread price-fixing scandal.
It was in 2015 that Loblaw admitted to the Competition Bureau that it had conspired with other companies. It was two years later that you obtained and executed a search warrant from the Ontario Superior Court. A lot of time has passed, so I just want to know what the status of that investigation is. Is that a case study that we need to look at to gauge whether the Competition Bureau has enough resources?
I know your heart is in the right place and that you are going to work every day in service of Canadians, but you are up against companies worth billions of dollars that have an army of lawyers at their beck and call. I just want to get a sense from you. Paint a picture of what you really are up against here.
:
Thank you, Mr. Chair. Thank you to all our witnesses, both here and online.
Canadians feel unprotected by food prices. That's why we're doing this study. We're looking to understand the high costs that people are seeing every day. Many people are feeling that grocers should be more ethical, because food is a fundamental need. I think that's at the heart of the conversation we're having, and these are important conversations.
We see that this market, as you said, is dominated by a small number of suppliers, so maybe I would start with the Competition Bureau. Many of the questions have already been addressed, but they deserve to be talked about.
You say that competition drives lower prices and innovation while fuelling economic growth. Canadians are concerned about price-fixing, and they come by it honestly. We can talk about the packaged bread prices being artificially inflated for about 14 years as companies communicated with each other to raise the price at least 15 times. I understand that you may not be able to comment on a specific case for confidentiality reasons, as you said, and because it's an active investigation, but I'm sure you can appreciate Canadians' concerns.
You've had other inquiries before into the food sector. Can you cite some other examples that you can speak about in generalities and summarize the findings and the charges requested and let people know if those charges were implemented?
:
Thank you for the question.
The majority of the information we collect is used for statistical purposes to create economic indicators that ultimately feed into measures of economic output or macroeconomic indicators.
I think what you're referring to is a regulatory framework in which you would have financial information that you track entirely through the supply chain in order to be able to have these hand-offs between these different sectors of the economy, which we don't really have right now. We just collect this information from different industries, and then we aggregate it and produce it in an aggregate form.
To answer your question, I think it would require a bit more of a regulatory framework to provide this information or impose a requirement for this information.
Really, the information that we collect is safeguarded under the Statistics Act, meaning that we collect confidential information about companies but we're not allowed to disclose it. Therefore, we only produce it in aggregate for economic indicators.
:
Thank you, Mr. MacDonald. Thank you, Mr. MacGregor.
Mr. Durocher, I have two quick hitters for you. Just so I'm clear, you have the legislative tools to compel evidence in investigations but not in studies. You've made it very clear that it would be helpful in the studies. I see you nodding, so I'll take that as a yes.
What is the threshold in order to be able to establish an investigation? Is there a legislative threshold, or is that really discretion that's held by the bureau? Is it what Ms. McWhinnie was talking about with the three different factors? That's question number one.
As question number two, if you launch an investigation and you then are able to collect evidence because of your ability to compel it, is there any preclusion from using that evidence and that information in the study down the line?