:
Good afternoon, colleagues. I call this meeting to order.
Welcome to meeting number 10 of the House of Commons Standing Committee on Canadian Heritage. I would like to acknowledge that this meeting is taking place on the unceded traditional territory of the Algonquin Anishinabe people.
I'm going to read through this quickly, because I think we know most of the things on here. If I read too fast, I'm sure our interpreters will tell me to slow down.
Pursuant to the motion adopted by the committee on Monday, January 31, 2022, the committee is meeting on the study of Status of the Artist Act and its impact on improving basic working conditions for artists.
Today’s meeting is taking place in a hybrid format, pursuant to the House order of November 25, 2021. Members are attending in person in the room and remotely using the Zoom application. The proceedings will be made available via the House of Commons website.
Given the ongoing pandemic situation and in light of the recommendations from health authorities, as well as the directive of the Board of Internal Economy on Tuesday, October 19, 2021, to remain healthy and safe, all those attending the meeting in person are to maintain two-metre physical distancing and must wear a non-medical mask when circulating in the room. It is highly recommended that the mask be worn at all times, including when seated. You must use the hand sanitizer in the room.
As the chair, I will be enforcing these measures for the duration of the meeting, and I thank members in advance for their co-operation.
For those participating virtually, I would like to outline a few rules to follow.
You may speak in the official language of your choice. You have the language choices, at the bottom of your screen, of floor, English or French. If interpretation is lost, please inform me immediately and we will ensure that interpretation is properly restored before resuming the proceedings.
Before speaking, please wait until I recognize you by name. When speaking, please speak slowly and clearly. When you are not speaking, your mike should be on mute. I remind you that all comments by members should be addressed through the chair.
We have a number of witnesses with us this morning. We will start off with a five-minute opening statement by each of our witnesses.
We will begin with Darcy Michael, who is here as an individual.
Go ahead.
:
Oh, I get to go first. Thanks so much.
Hi, everyone. Thank you to the MPs and the committee for taking the time to hear me today.
My name is Darcy Michael. For 16 years, I've been a proud Canadian comedian and actor. Prior to the pandemic, I had many traditional successes as an artist in Canada, with 10 televised galas at Just for Laughs. I also starred on CTV's sitcom Spun Out opposite Dave Foley, and I have my own one-hour stand-up special streaming on Crave, Darcy Michael Goes to Church—highly recommended viewing.
After Spun Out wrapped, I had a development deal with Bell Media for my own sitcom. I spent four years writing the show, only to be told they didn't think there was an appetite for it.
In Canada, when one network says no, there are only two other gatekeepers left to talk to. After all three networks declined to make the show, I was told to try getting it made in the United States first and then come back. Something we love to do with artists in this country is to send them elsewhere to find success first so we can lay claim to them later.
Then, COVID hit. Filming and stand-up industries rightfully shut down. Some of you might not be aware of this, but for some reason that no one has ever been able to explain to me, comedy is not a recognized art form in Canada. As comedy is not recognized as an art form, unlike musicians, actors, dancers and writers, comedians are not eligible for grants in Canada, which meant that the pandemic left no options to help me or my family.
So I pivoted. I decided to take the concept of my sitcom to digital platforms like TikTok and Instagram, partially to entertain myself during those early dark days of the pandemic, but also because I wanted to prove the concept of the show—not in hopes of networks changing their minds, but because I'm bitter and I wanted to prove them wrong. I did.
Fast-forward to today. Eighteen months after first joining TikTok, across all social media platforms, I have three million followers. Our TikTok channel alone averages 40 million to 60 million views a month. For the first time in my career, I'm reaching Canadian households that I could have only dreamed about before. Not only that, I own 100% of my content. I'm 100% in creative control, and I keep 100% of my profits.
With platforms like YouTube, TikTok and Instagram, artists can be in control of their creations, their content and their businesses. Of course, networks and record labels are crying foul, because they can no longer take advantage of the starving artist. Being a content creator online has single-handedly been the best decision I've ever made.
Listen, I can sit here and wax poetic about my creative successes all day long. I'm a big fan of myself. I'm very good. But let's talk business.
Before pivoting to being a digital creator, I was making ends meet as an artist, but just barely. I was lucky that my husband had a good corporate job and our daughter was able to get student loans for university. However, today, because of our success online, my husband now works with me full time and our daughter's student loans are completely paid off.
Not only has our success benefited us financially, but by my working directly with Canadian brands across our social media platforms, in just the last 12 months, we've helped put over $500,000 in sales back into the Canadian economy. That's from one channel on TikTok.
I'm speaking to you as a proud queer digital creator with content that celebrates conversations around mental health, body positivity and human rights. These are all the things I tried to do with traditional networks, but three gatekeepers didn't think there was an appetite for it. There are three million people who disagreed with them.
I have a career today in spite of the industry. I'm here in front of you as an artist, as a Canadian, and as a marginalized voice asking all of you not to omit us from this conversation any longer. See the positive changes we digital creators have been able to make globally but, more importantly, the changes we've been able to make in our Canadian communities from coast to coast to coast.
Thank you for your time.
:
Hi, everybody. My name is Oorbee Roy. I'm a digital content creator and adult skateboarder.
I started skateboarding at the age of 43 so I could spend more time with my kids. My husband was already skateboarding. Once my kids started skateboarding, I knew I didn't want to be the mom standing on the sidelines videotaping my whole family living their best lives, so I took a couple of lessons. I got on a skateboard and fell immediately, but I got back up and I loved it. I became addicted.
Then in February 2021, I started a TikTok account. I don't know if you guys remember how dark that particular COVID lockdown was, but I wanted to spread some joy and positivity, so I launched this account to share my journey and [Technical difficulty—Editor].
In under four months, I gained over 100,000 followers on TikTok. That was recently verified, so I have a blue check mark. I'm a celebrity now. I have been featured on CBC, BlogTO, NBC's Today show and in many publications across the world. Earlier this month, I was on Live TV in New Zealand. That was super cool.
People DM me from all over the world and tell me how I inspired them to go back to school, to start a career as a musician or just to want to get on a skateboard again or for the first time.
Now I'm making a career. I'm planning skate trips for adults. I'm partnering with Canadian brands. I'm running other people's accounts. I'm going to movie premieres. I'm putting together an online course for adults.
So many doors have opened for me in the past year in a way that I never thought possible. It's now possible for me to earn a living as a digital creator, but honestly, it hasn't been that easy for me this whole time. Twenty years ago, I was living in New York City, and after 9/11, like everybody else down there, I had a life-changing epiphany. I quit my job on Wall Street—sorry, Mom—and I pursued a career in the arts. I bombed badly. There was no space for me in traditional media. I did not tick the right boxes. I don't know how you can say no to this face, but they did. I continued to stop and start my career over the last two decades, sometimes successfully, sometimes less so.
Fast-forward to the pandemic. I was working for my husband's company. He was very busy in the food business. He had to keep the shelves stocked, so I had to give up my job to take care of the kids and make sure they were being fed, but I didn't want to be the mom standing on the sidelines watching my whole family live their lives.
You know what? I feel as though skateboarding has given me a new lease on life. It has taught me that every time I fall, every mistake I make, every moment when things don't go my way, it's just part of my journey. If I put in the work and keep trying, eventually I will land the trick.
Translating that into my real life, I realize that it is absolutely 100% possible for a 47-year-old woman to pivot her career and earn a living as an adult skateboarder. I dare anyone to tell me different. I just have to believe in myself.
Sure, pivoting hasn't been easy. I'm definitely trying to figure out the digital creator space. I have made some missteps. Not every door is open for me. I sent my media kit to over 30 agencies in Canada, and they all shut their door on me because, again, I don't check the right boxes. But, listen: I'm a creative person. That's the very core of who I am, and I don't need anyone's help.
Being a digital creator has allowed me to stay authentic, own my own story, and find an audience without having to tick somebody else's boxes. I can finally make a living as an artist. The global digital creator gig economy is booming, and you don't have to stand on the sidelines if you put in the work and believe in yourself, because it's never too late to live your best life.
Thank you.
Thank you to the chair, vice-chairs, committee members and staff.
I'm Keith Martin Gordey. I'm an actor and national vice-president of ACTRA. Lisa Blanchette is our director of public affairs and communications. Thank you for inviting the Alliance of Canadian Cinema, Television and Radio Artists to appear before you once again.
On behalf of ACTRA's 28,000 members who perform in English-language recorded media productions across Canada, we are pleased to share our perspective on how the Status of the Artist Act could be embraced to improve the working conditions of professional artists.
The starting point of this discussion is to understand the unique way artists work. Artists are well educated; most have specialized training in their art form and all spend years refining their craft. We are the original gig worker: self-employed, competing for work and working contract to contract.
ACTRA's agreements ensure that individual engagements are well paid. While some members have long-term contracts, the majority work intermittently. It is not uncommon to be without a paying gig for long stretches. Overall, the median annual income of Canadian actors, musicians and other performers is roughly 50% lower than for other workers.
Like other artists' organizations, ACTRA benefits from the collective bargaining rights established by the act, but the act's real potential to improve the lives of Canadian artists is found in building on its core principles, which acknowledge, one, the important role professional artists play in our society and economy; two, the unique way in which artists work; and three, the need to improve the professional and socio-economic interests of artists.
We urge the committee to consider the following three measures that would significantly benefit professional artists and strengthen our capacity to contribute to Canada.
The first and most significant measure would be to introduce a tax incentive. If the first $15,000 of annual income earned from professional artistic activity were free from federal income taxes, this would combine with the “basic personal amount” to create a powerful incentive for creativity.
The definitions necessary for such a provision are in the Income Tax Act and existing regulations. The provision would be straightforward to implement and administer. The act already contains special rules for other groups because they earn income and work in atypical ways. The income tax system should also respond to the work reality of professional artists.
Our proposed tax incentive would apply equally to all professional artists, regardless of discipline or career stage, and provide the greatest relative benefit to those with the lowest incomes, including those from Black, indigenous and other racialized communities, as well as young and emerging artists.
Restoring tax fairness for Canadian artists through income averaging would be an excellent second measure. A key feature of artists' work pattern is that their income fluctuates from year to year, in some cases substantially. Our tax system assumes a traditional employment model where earnings are stable. Performers may spend years developing their skills, attending master classes, auditioning, acting in small parts and working with their agent to market themselves before they land the principal role in a feature film. They will be well paid for that role, but it's compensation for all the time and energy they spent in the previous years and, when the film is released, it may be several more years before they land their next big role.
A 2011 ACTRA study found that when a taxpayer earned the same amount each year for four years, they would pay roughly 3% to 16% less in income tax than would an artist whose total income was the same but fluctuated year to year over the same four-year period. ACTRA urges the committee to recommend the return of Canada's four-year income averaging system to ensure fairness for Canadian artists.
As a third measure, we recommend addressing the gaps the pandemic starkly revealed in our employment insurance program. Government emergency income support measures highlighted how gig workers, including professional artists, fall outside Canada's social safety net. In fact, the current EI program is discriminatory. If a self-employed artist works at another job between gigs, they and their employer will pay into the program on the insurable hours, but if they are laid off from employment, they are ineligible to collect regular EI benefits.
EI has special rules for others. In particular, self-employed fishers, hairdressers and drivers qualify for regular benefits based on earnings rather than insurable hours. Surely, the same earning model could be adapted for artists. An EI program for a modern economy would allow self-employed workers to contribute to and collect EI despite the absence of a traditional employer-employee relationship. Artists are willing to pay into an insurance system provided they can receive benefits when they need them.
To conclude, the Status of the Artist Act remains important to Canada’s creators. It establishes a framework for improving the social and economic status of professional artists.
We hope you will embrace this opportunity, and we look forward to your questions.
Good afternoon, members.
My name is Christian Lemay, and I am president of the Alliance québécoise des techniciens de l'image et du son, or AQTIS, Local 514 of the International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts of the United States, Its Territories and Canada.
AQTIS 514 IATSE represents 8,000 workers in the audiovisual industry in Quebec. We are incorporated under the Act respecting the Fédération des travailleurs et travailleuses du Québec (FTQ), its affiliates and their syndicates, to which we are also affiliated. We are the second largest IATSE local in Canada and the third largest in North America. In addition, I'd like to point out that, under Canada's Status of the Artist Act, we have a collective agreement with the National Film Board, which we are currently renegotiating.
Helping workers improve their socio-economic conditions is central to our mission and values. The passing of federal legislation to establish good labour relations principles is critical to the AQTIS fulfilling its mission.
You are probably aware that artists and those working in allied crafts live under very precarious conditions. It's important to note that most of them frequently face challenges due, in part, to their status as artists.
I would be remiss not to highlight some issues. I will begin by painting a picture of the current challenges.
First, audiovisual production is underfunded. It is high time the federal government did more on this front. Our industry relies heavily on tax credits. For too many years, the federal government hasn't made any changes to these credits. Of course, the Quebec government tries to compensate for this gap, but an increase in funding would have a major impact on our members' socio-economic conditions.
The second challenge is our workers' tax status. Employers will often call our members' status into question, and they end up being considered self-employed. It's often imposed on them by their employer. This sometimes prevents them from qualifying for employment insurance benefits when they are in between jobs.
The third challenge is the issue of labour laws. Artists and audiovisual workers are not always treated like other Canadians. Because some of the policies fall under provincial jurisdiction, workers in the industry tend to have fewer rights than other workers. For example, they may not be entitled to protective reassignment for pregnant workers, parental leave, occupational health and safety programs, or protection from sexual and psychological harassment. We've raised all these issues as part of the current review of Quebec's artist status legislation, as they are important to our union members.
Finally, there is the issue of the Canada Industrial Relations Board. We have not had to go before the CIRB, but I feel it's important that you look into its effectiveness under the Status of the Artist Act. It's important for groups like ours to make sure that tribunals like these are efficient to encourage the CIRB to render its decisions as quickly as possible.
This concludes my opening remarks. I hope I have drawn your attention to some of these issues.
I'd like to thank you for inviting me to appear before you, and I wish you every success in your work. We look forward to seeing what comes of it.
In closing, I'd like to make one final point. I want to thank MPs for the financial support provided to performing arts workers over the past few years.
:
Thank you, Mr. Chair and committee members, for this opportunity to speak with you today.
I'm April Britski, and I'm the national director of CARFAC, which is a membership association for professional visual artists. We have a long history of advocating for artists' labour rights, and since we began in 1968, we've had guidelines for fees that artists should be paid for the exhibitions of their work. In 1999, we were certified by the Canadian Artists and Producers Professional Relations Tribunal to be the collective bargaining representative for visual and media artists in Canada—excluding Quebec—as recognized by the federal Status of the Artist legislation.
Status matters, because there are about 21,000 visual artists in Canada, most of whom are self-employed, and their income is much lower than that of the overall Canadian labour force. Half of visual artists earn just $20,000 a year, according to the 2016 census. It's also important to note that the majority of this income comes from the day jobs that most artists must hold in order to support themselves.
We certainly also agree with the recommendations that have been put forward by ACTRA and IATSE in this regard, and many more.
Copyright is a major piece of legislation that helps artists earn income from their creative work. For visual artists, that's through exhibition and reproduction rights. We're very pleased that the federal government is committed to introducing an artist's resale right to the Copyright Act as well, and we look forward to seeing that happen very soon.
The Status of the Artist Act complements and reinforces the Copyright Act. It's all part of a cultural policy tool kit. While copyright establishes the right to be paid, collective bargaining through the status act establishes the amount to be paid. Without the act, galleries and museums are not compelled to engage in collective bargaining. This unique law indirectly helps us establish standards for other types of institutions, both in Canada and abroad.
So far, there's only one collective agreement enforced for visual artists in Canada, and that's with the National Gallery. We had to go all the way to the Supreme Court to make that happen, and it's been in place since 2015. We hope to negotiate with other institutions when the pandemic is over.
Now I'll introduce Karl Beveridge.
Mr. Beveridge is an artist and a recent recipient of the Governor General award for visual and media arts, as well as the co-chair of our collective bargaining committee.
:
Thank you. I hope everyone can hear me.
I will continue with the thoughts that April has expressed.
Artists are much better paid because of the agreements negotiated under the act. Prior to the agreement, we estimated that the total amount paid by the National Gallery in fees to artists was around $40,000 annually. Today, including during the pandemic, the gallery pays an average of approximately $190,000 annually. Before the pandemic, it was a total of $305 and $776 in fees paid to artists. That means that the National Gallery now pays artists almost five times more for exhibition of their work than before the agreement. It's seven times more for an artist representing Canada at the Venice Biennale, which is the premier international art event.
The gallery did not always pay fees for reproductions of an artist's work before the agreement. Now they pay for all reproductions. They also now pay for the display of works from its permanent collection. Before, they asked artists to waive fee payments for all exhibition and non-commercial reproduction uses of their work in the permanent collection. The gallery also now pays for uses of the artists' work online and on social media platforms, which is unprecedented in the visual arts sector.
Another major achievement is the establishment of fees for the preparation work that an artist undertakes prior to an exhibition, such as correspondence, artist statements, IMS files, installation design and so on. For a major exhibition, this can be up to 400 hours of work.
In summary, the collective agreement under the status act has enabled an average of $190,000 to be paid to artists annually, compared to the average of $40,000 prior to our agreement. This is a significant increase in income for many artists. On average, 180 artists receive fees from the National Gallery annually.
Remember that each year it would be a different group of artists, so over the six years the agreement has been in place, over 1,000 artists have received some sort of fee payment from the National Gallery.
We would like to thank the House of Commons Standing Committee on Canadian Heritage for the opportunity to appear before you and speak on the Status of the Artist Act and its impact on improving basic working conditions for artists.
First, let me introduce the Regroupement des artistes en arts visuels du Québec (RAAV), which I represent today as executive director.
The RAAV was founded in 1993. Bringing together more than 1,600 members, the RAAV's primary mission is working to improve the living conditions and professional practice of artists pursuing a career in the visual arts in Quebec.
The RAAV has been accredited by the Canadian Artists and Producers Professional Relations Tribunal. As you know, the Canada Industrial Relations Board is now carrying on the mission vested in the tribunal.
The Status of the Artist Act, which came into force in 1992, addresses the working relationship between professional artists and Canadian federal government agencies and organizations.
In section 2, it provides for the following:
The Government of Canada hereby recognizes
(a) the importance of the contribution of artists to the cultural, social, economic and political enrichment of Canada;
(b) the importance to Canadian society of conferring on artists a status that reflects their primary role in developing and enhancing Canada's artistic and cultural life, and in sustaining Canada's quality of life;
(c) the role of the artist, in particular to express the diverse nature of the Canadian way of life and the individual and collective aspirations of Canadians;
(d) that artistic creativity is the engine for the growth and prosperity of dynamic cultural industries in Canada; and
(e) the importance to artists that they be compensated for the use of their works, including the public lending of them.
Furthermore, in section 3(b), the act clearly lays out the foundations of the policy:
Canada's policy on the professional status of the artist, as implemented by the Minister of Canadian Heritage, is based on the following rights:
(b) the right of associations representing artists to be recognized in law and to promote the professional and socio-economic interests of their members;
Section 7 states that the purpose of the act is to “establish a framework to govern professional relations between artists and producers...”
Under the act, we, along with Canadian Artists Representation (CARFAC), entered into a scale agreement with the National Gallery of Canada. A scale agreement, as defined in section 5 of the act, is an “agreement in writing between a producer and an artists' association respecting minimum terms and conditions for the provision of artists' services and other related matters”.
It is of utmost importance to reiterate that establishing a collective bargaining regime, as permitted under the Status of the Artist Act, is absolutely cardinal to improving the conditions under which artists operate.
The importance of the Copyright Act cannot be overlooked. If I may, I'd like to point out that introducing resale right is one of the commitments that have been made to visual artists.
We could not end this presentation without saying how fundamental a collective bargaining regime, as provided for in the Status of the Artist Act, is for visual artists. It can't be the only definitive solution for improving the living conditions of these artists, but the act is one milestone that helps us reflect on the situation of artists so that they can aspire to living conditions commensurate with what they represent for Canadian society.
Needless to say, the purpose of establishing a collective bargaining regime is to restore balance between the parties when it comes to negotiating with producers. The goals of the Status of the Artist Act, which emphasize how important artists are in our society, are a commitment to those we have celebrated during this pandemic.
By affirming at the outset the values of fairness that must govern artist–producer relationships, the letter and spirit of the Status of the Artist Act establish the framework within which artists must operate.
Thank you very much for the opportunity to speak on Canada's Status of the Artist Act.
I want to begin by directing a question to you, Oorbee. At this point in time, having heard from everyone at the table, I've actually lost track of the number of requests that have been made for government support, government funding and government regulation. What I find interesting, though, is that your story and Darcy's story are very different. You're actually telling a story of self-made success. You're telling a story about hard work, innovation, creativity, pivoting and working through difficult circumstances. You're telling a story about overcoming the obstacles put in front of you, in particular the gatekeepers that would try to keep you out of traditional spaces for artists.
I'm hoping you can help answer this question, Oorbee. Bill is on the table. This will potentially have a big impact on you and your ability to use the virtual platforms that you currently use, namely TikTok, in the same capacity that you do now. Under Bill C-11, you will potentially—
Every artist has the right to be compensated, according to the act. Within the act, entrepreneurs who “contribute to the creation of any production in the performing arts, music, dance and variety entertainment, film, radio and television, video, sound-recording, dubbing or the recording of commercials, arts and crafts, or visual arts, and fall within a professional category prescribed by regulation” fall under this category.
For those individuals with us today who are virtual creatives, I pose this question. Bill will have an impact on your ability to make an income. Bill C-11 will force you to pay 30% of your revenue off the top to go into the arts fund, which you will pay into but not have the opportunity to apply for funding from.
The second thing is that the government will regulate through the CRTC what is considered Canadian content and what is—
:
Sure. Thank you, MP Thomas, for your question. I'm comfortable answering the question, but I'll answer by telling a story, because I'm a storyteller.
Picture me back at the beginning of the pandemic. Locally, there was a big drive to make masks for the community. I took some fabric from my last business and donated a bunch of fabric. I donated so much fabric that my name was put on a plaque on a wall in the hospital.
An artist decided to do a small documentary about the story of mask-making, and she took my fabric—because that fabric is gorgeous and it looks great on camera—and showed the lifespan of it: dropping the fabric off, opening the fabric, cutting the fabric, making the fabric into masks, packing the fabric, donating the masks and then giving them to people. You know what? I was cut out of that documentary completely. Somebody else told the story and cut me out. When I asked her why, she said, “Oh my God, it's unconscious bias.” That, in my mind, is kind of racist.
That was one of the backstories, the darker side, of why I started my TikTok channel, because she said, “I took you out of the hero role.” I didn't look at myself as a hero before that, but if I get to tell my own story.... I don't trust that people are going to tell my story properly. It's my story, and if I get to be the hero, I'm going to own that.
Now, over 200,000 people liked my story and are inspired by my story, and I feel that being regulated is going to restrict me. I don't want restrictions put on me. It hasn't worked for me, in my favour, and I don't think it will. For a lot of people who don't fit into these boxes, it's not going to work for us.
I'm very concerned about Bill . I'm very concerned about how this is going to affect all of us artists, especially in the digital space.
I hope that answers your question.
:
Okay. I'll try to keep this brief.
Bill will directly affect my ability to earn an income.
That aside, I'm also an ACTRA member, so I do want to say that I'm on both sides: the traditional and the digital media. The sheer logistics of the CRTC trying to approve Canadian content for every video uploaded to social media is impossible. Across the country, there are thousands of videos uploaded every day. There is simply no way to approve this. You are creating a logistical nightmare, with all due respect to the members, without properly understanding the industry that we're in.
I just think that we need to make an amendment to that one portion of the bill. I don't want to be included. I don't want to be paying 30% to something that I don't benefit from as a digital creator. I think it's a second tax. I think that by the end of the day I'll be paying 80% tax on my income. That isn't fair.
I want to thank all the witnesses. It's very informative already and we're only just getting started, so I really appreciate this.
If I could begin, my questions are for CARFAC and Ms. Britski or Mr. Beveridge. I want to talk about the artist's resale right. You mentioned that as protecting Canadian artists, which would help those artists, creators and copyright holders. Making changes to the Copyright Act is in our mandate letter and is something that I'm a strong proponent of. Adopting the artist's right to resale requires little to no ongoing costs for our government.
Many people profit when artwork is resold, but not the artists. As some of our panellists—and I as a musician—will know, musicians and writers are paid for the growing popularity of their work over time through sales and copies, but this does not apply to visual art. The artist's resale right would allow visual artists to receive a small percentage when their work is resold.
Many countries are doing this already. Often, the full value of artwork is not seen on that first sale, so this would benefit visual artists, as you mentioned—in particular, Canada's indigenous artists—and this could be an addition to our Copyright Act.
I would start with you, Ms. Britski. Are there countries that already have artists' resale rights?
:
Yes, there's a growing list. There are over 90 countries around the world. A couple of them added it recently. Korea is one of them, and New Zealand implemented it through a recent trade deal with the U.K.
It's not new. It's not something that we created as an idea. It's been around for a while, for over 100 years now. I've often wondered what it would have been like to be there when the exhibition right came into the act in 1988. I wasn't involved with CARFAC then, but we were the first, and that has gone on to lead to, as Karl mentioned, really important changes in terms of what artists earn through their work with the gallery.
Yes, at this rate, hopefully we won't be the 100th country to implement the resale right; it's something that we're really looking forward to seeing happen in the very near future.
:
Thank you. I appreciate that.
I only have a limited amount of time, so maybe I could turn to ACTRA and Mr. Martin Gordey.
Your opening statement was very similar to my little preamble here. We're talking about the median income of artists being about half of that of other Canadians. I think it bears repeating. At the same time, pandemic or not, you talked about income volatility, and how different sectors in the arts are going to recover at different paces. We know that the arts will be the last, but within that sector, recovery is going to happen differently. Many of us in this meeting know that in the arts, we're the first to lose our jobs during an economic downturn and the last to get them back during recovery. You also mentioned that about 65% of artists are self-employed.
What lessons we can learn from some of the pandemic financial supports moving forward? What are some of the short-term solutions we can use from the lessons of the past few years? What are some of the long-term solutions?
I'd like to thank our guests today, who are attending our meeting virtually. They are here to talk about a subject that has often been brought up by representatives of associations and artists as well as cultural workers we have heard from in various studies the committee has conducted.
There are a number of provincial counterparts to the Status of the Artist Act. Saskatchewan, Ontario and Quebec have theirs, for example. Other provinces are thinking about it, like New Brunswick. In fact, I had the opportunity to speak with representatives of the Association acadienne des artistes professionnels du Nouveau‑Brunswick. This group attaches great importance to a bill like this. I feel that the federal legislation could have a few more teeth and is worthy of a review, as they will soon do with the Quebec legislation.
I'd like to ask my first question to Mr. Lemay from AQTIS.
Mr. Lemay, in February, you submitted a brief on the proposed reforms to Quebec's artist status legislation.
Is that correct?
:
That's a very good question, Mr. Champoux.
You should know that it has a significant impact on our members' socio-economic conditions. Our union organization is responsible for members' contributions to the group insurance plan and the registered retirement savings plan. Like all other Canadians, these technicians, who are employees in the audiovisual industry, would like to retire sooner or later under the best possible conditions.
Of course, when some producers use subcontractors, it leads to a shortfall in contributions to the group insurance plan and the registered retirement savings plan. This significantly erodes our members' socio-economic conditions.
That's not counting the abuses that can occur with respect to the Labour Code as it relates to occupational health and safety or any related or contractual condition between employer and employee. In a sense, these individuals are unprotected.
:
Thank you very much, Mr. Chair.
[English]
Welcome to all of our witnesses. We thank you very much for your very important testimony, and we hope that you and your families continue to stay safe and healthy during what we hope will be the final weeks of this pandemic.
I have questions for all of you, but I'll start with Mr. Gordey and Madame Blanchette from ACTRA.
You've put forward very useful and specific recommendations around a tax incentive: the first $15,000 of an artist's income, income averaging, and gaps being filled in the EI program. Thank you very much for these recommendations. Can you tell us what you foresee in terms of the future of Canadian artists if all of these elements are put into place, and what you foresee if none of them are put into place?
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I would think that, if it's put into place, you'll have a flourishing of the creative arts. You will have people fulfilling the best of their abilities and contributing to our society.
In Ireland, income earned by creative artists is tax-exempt up to, I think, 50,000 euros. So there is that freedom. You earn the money. That's, perhaps, not a high bar, but you earn the money and you're allowed to live a fuller life and devote your energies to your creative abilities. It's a great thing for society.
If it's not implemented, then all of the creative artists who are between gigs are working in the restaurants. The trajectory of your career is lessened. You don't hit the same heights. You're not allowed the time and energy to be as creative as you are. I think that's a detriment to our society.
We learned from the pandemic. What really exploded when the pandemic hit and everybody was at home.... They turned to the arts—to Netflix and all those other providers. Their subscriptions went up. It's an integral part of being a human being: to have that kind of expression and to partake in it as an audience.
Welcome, guests.
We're seeing a major digital technology happening across the world. We have ACTRA and all the other groups here. My fear is that, as witnessed today by Darcy and Oorbee, your organizations are falling behind.
I was once an ACTRA member. I don't know what your fee structure is today, Mr. Gordey, and I don't know how many artists have withdrawn investments from ACTRA in the last two years, but I think around the table here we can see a major shift happening, not only in this country but around the world, in how people watch entertainment. I actually worry about the three or four groups in front of me here today, because I think you're living in the dark ages.
I just want to touch on some of that. Maybe ACTRA can start by talking about your fee structure. How many investments were pulled from your RRSPs in the last two years? I still have some with you, but I'm wondering how many artists have withdrawn them over the last two years, since March 2020.
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—so he has already left ACTRA and the other groups. He's on his own. I don't know if he participates in an RRSP, but with three million subscribers....
Mr. Michael, I'm going to turn to you. With 100% control of profits, how do you deal with that? All of a sudden you have three million, which you would never get on Bell, by the way, and now you have it on TikTok. Being a former Bell employee, I can tell you that you would never get three million viewers in a day, and you're getting that on TikTok.
Can you explain the financial aspect of this, because that's where this is going in the new century?
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Absolutely. I'm a proud member of ACTRA, just to be clear. I have my RRSPs with them. I take that TikTok money and I put it into my ACTRA RRSPs.
However, I will say that ACTRA gets in the way sometimes. I recently had to turn down a $7,000 gig, which ACTRA denied me from being able to do, because it was deemed reality television. I defined it as promotion, they defined it as reality TV, and I lost that gig. There are times when I want to scream about ACTRA.
However, what I will say about being in control of my creative content is that the irony is that if Bell Media came to me to make the TV show, I would turn them down because they can't afford me anymore. I make more money doing it myself and I don't have to listen to 10 executives asking me to explain a joke to them. Nothing is more exciting than being in a room at Bell or CBC and trying to walk someone through a joke that they just don't get.
It's important that.... I agree with a lot of what this act is, but I believe that it needs to be renamed “the status of some artists”, because you aren't including everybody, and I really want to drive that home. The fact that comedy is not recognized as an art form in this country is absurd. Look at whom we export. Look at the Mike Myers, the Dave Foleys, the Jim Carreys. Look at the success of Canadian comedy around the world. They had to leave because there was nothing for them at home to help them become the artist.
I had to leave my—
I was looking over some of the demographics from a 2016 survey. When you start to look at the numbers, the profile of artists is a very educated group of people. There's a lot of self-employment. It says that 52% are self-employed, compared to 12% of Canadian workers overall. However, when you start to look at the income levels, they're so low. Dancers make $15,000. Singers and actors make $17,000 to $18,000. It's almost 60% lower than the Canadian average. There are some big challenges out there for the sector.
When we go forward as a federal government, doing this study and looking at all the different possibilities.... I want to ask April and Karl if they have an answer to this question around provincial and federal jurisdiction. Karl, you spoke a bit about the difference in jurisdictions. You thought that there was more provincial jurisdiction when it comes to looking for solutions.
Can either of you explain what you see as the role of the federal government when it comes to looking for ways to find solutions, versus the provincial governments?
On the subject that Ms. Britski was just talking about, I'd like to turn to Ms. Blanchette from ACTRA, from whom we haven't yet heard.
Ms. Blanchette, you have some interesting proposals, including not taxing the first $15,000 and, of course, the issue of employment insurance. We absolutely must do something to make it easier for artists to qualify for the safety net that is employment insurance. They need it badly.
You also talked about income averaging. If I'm not mistaken, you're proposing income averaging over a four-year period. In Quebec, things work a little differently. In fact, the tax system allows artists to purchase an annuity. In a good year, they can purchase an annuity for a less profitable year, which in many cases is the following one. This might include artists who want to prepare a new show, album recording or production, for example.
How are these two proposals compatible, in your opinion?
Why would the four-year income averaging formula be preferable to the one in place in Quebec?
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There is definitely a consensus around the need for a social safety net and the gaps that exist for all artists. The employment insurance system could address these concerns. It is well known that visual artists are often self-employed and therefore fall into a category that departs from the traditional notion of employer and employee.
In this regard, it is very interesting to note that the federal Status of the Artist Act defines and considers artists to be independent, which allows for collective agreements to be reached. This is what we would like to see in the provincial legislation currently under review.
As I mentioned in my presentation, we are here today to talk about the Status of the Artist Act, which is an aspect of a whole set of possibilities to help visual artists. There is, of course, the tax aspect, employment insurance, provincial legislation and the Copyright Act, which is a key component. CARFAC and our organization identified the need to give visual artists residual rights, which would significantly improve their situation.
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Absolutely. I see it all the time. I see it with creators from coast to coast to coast who weren't even in the industry of performing. Oorbee is an example. There's a creator on the east coast, Alicia Mccarvell, who has close to five million followers and is now under the comedian platform on TikTok.
Again, I work directly with brands. We basically do the same thing a network would do. I create my content, and every now and then you're going to see a commercial on my channel that helps me finance the further creation of that content. The difference is that brands want to work with me, because I can give them specific information about my users. I know the male/female average. I know their ages and locations. These are things networks can't provide when they're selling commercials to just broadcast TV.
More and more, brands are leaving television. They're leaving radio, and they're going to creators like myself to get their specific product to specific people. Instead of working, I've also done commercials for television over the years, and again, it's 30 people in a room trying to make a decision, whereas now, I work directly with the brand. I pitch them my idea. I write it, direct it, and produce it. I post it, and I get the money. I have a lot more control than I've ever had before, and it's really exciting.
I don't think I'm the exception to the rule, to be clear here. I have found success. I've been in the industry for 15 years. As I said earlier, I am very good at what I do, so yes, I think that helps. I think that there is a way for other artists in this country to transition to this platform and find the same kind of success.
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Thank you for your question.
I think maybe the world needed a little joy and positivity when I started my TikTok account, so I think some of it was timing. In Darcy's case, he's able to make a lot of money with brand partnerships, and I haven't found that same level of success yet. I think there are other channels. I look at making money on my own terms, and I can start creating courses. A lot of people started doing online yoga or something else, so I've started to put together an online course.
Course creation is expected to be a $325-billion industry in the next few years. There are lots of channels and spaces opening up. I think it's just a question of jockeying for a position and getting in there, but there are so many opportunities to make money. The first one may not work out for me, but I guess it's the skateboarding mentality—I just fall, get back up and try something else.
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Yes, you're correct on that. In Canada, there isn't a creator fund on TikTok. The only country that has creator funding, from my understanding currently—and I don't know if there are plans to change that—is the States.
From speaking to creators in America, I know it's not the greatest scale of payment that they get from those views, but the difference is that YouTube plays videos. I have a YouTube channel, and when you're watching my content, the ads pop up midstream, so you have to watch the video to continue with it, whereas TikTok just advertises in general. However, they don't take any of the income that I make working with brands directly, so when a brand approaches my management and pitches an idea for me and my husband to promote their products, 100% of that income is mine.
Does that clarify your question?
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Can I say something? I don't have the specific section, but maybe I can just explain a little bit more.
The algorithm on TikTok pushes content out to users. If you're a user and you watch 10 videos, those are chosen by TikTok according to a certain algorithm. What happens is that, if you start to regulate this and push CanCon, 40% of that content has to be registered Canadian content. Now Darcy and I have to fight for those other six slots. We are not CRTC-eligible. I am not incorporated, so I'm not able to be a part of that, so Darcy and I are going to be pushed aside for big media, people who are registered for CanCon.
I don't have the bill in front of me, but from my understanding, and when we spoke to the minister earlier, that is something that has kind of been slipped in. That would be how it would be effective, the algorithm—
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Thank you very much, Mr. Chair. I concur that you're doing an excellent job at this meeting and that we should all be nice.
[Translation]
I would like to ask the AQTIS representative a few questions.
We're talking about a federal statute, but we also have a group of artists, the vast majority of whom fall under provincial legislation, and Quebec has the most progressive legislation in Canada.
Mr. Lemay, are cultural workers such as AQTIS technicians, for example, recognized under Quebec's Status of the Artist Act? Are they currently excluded from the Act Respecting Labour Standards, the Act Respecting Occupational Health and Safety, and the Pay Equity Act in terms of preventive withdrawal and parental insurance?
I was given to understand that this is the case. Could you elaborate on that?
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That is an excellent question, Mr. Housefather.
The Act Respecting Occupational Health and Safety applies to all workplaces, of course. Generally speaking, not all social legislation applies, and we pointed that out in our submission to the government of Quebec.
As an example, let's take anything to do with preventive withdrawal for pregnant women. When a woman is between work benefits, since there is no employment relationship with an employer, this maternity-related measure does not apply. Our union was forced to take the issue to Quebec's Tribunal administratif du travail. We argued that parental leave and preventive withdrawal should apply whether or not there exists an employment relationship with an employer. Because of certain variables, processing may vary from case to case, which differs from what happens with every other Quebecker.
Earlier, we discussed income averaging with ACTRA representatives. I thought it was a very interesting discussion, but we had very little time to delve into it. ACTRA maintains that averaging artists' income over four years would be a solution.
I'd like to discuss this with Ms. Beaulieu, who also represents a significant number of freelancers on the Quebec side.
Ms. Beaulieu, if one of the following two formulas were preferable, which would it be? On the one hand, ACTRA advocates spreading artists' income over four years. On the other hand, Quebec's legislation currently includes a tax measure for artists in that province. For an artist who has had a very good year, this means purchasing an annuity that allows them to average out their income over several months. I think it's over the next 10 months.
Quebec's legislation will be reviewed soon. Isn't that a suggestion that could be made to both levels of government? What do you think?
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We have to leave it there, Mr. Gordey.
Mr. Julian, thank you for that round.
I want to thank all of our witnesses today for a wonderful discussion. Thank you for your time and for bringing your expertise to this study.
I will now release you from your duties and you can carry on with the rest of your day. Thank you for your time.
Committee members, if you can stay on the line, we will do a very quick bit of committee business. We're not going to suspend. We're going to carry on.
Thank you to our witnesses.
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The study on the Status of the Artist Act is indeed somewhat broader than the act itself. Perhaps it wasn't clear in the request. Some of what we are studying touches on artists' situations and their tax status, since their reality is different from that of other self-employed workers in more traditional sectors.
At the outset, the requested study could have gone beyond simply reviewing the Status of the Artist Act. I admit that, in this sense, it is a bit beyond the scope.
As we saw earlier, by the way, the concerns of groups we heard from often focused on eligibility for employment insurance and the issue of more lucrative and profitable years that pay better than others.
So these experts can bring some interesting insights. Even though their participation goes a little bit outside the original parameters, I think it's still relevant.
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Mr. Louis, of course it's the will of the committee, but the way I'm seeing the next two meetings unfold, they would be on March 30 and April 4.
The decision does not have to be made today. It could be made at a later date. The less time we give witnesses, the less ideal it is to get them before the committee, but there is still a significant amount of time between March 30 and April 4. If the committee could come to a decision by the next meeting or shortly thereafter, depending on whether you would like to see the individuals on the 4th or on the 30th, that would be very helpful to me. Just make that known whenever it's convenient to you.
I would need some direction as to whether or not you would like everyone on the list, or a couple of organizations on the list, in addition to other witnesses already on the witness list. However you would like that done, I'm happy to oblige as soon as I know what your will is.